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Weak retail sales in December "reinforces the urgent need for a rate cut"

ended 17. January 2025

The high street had a poor Christmas according to official data published this morning that showed retail sales volumes fell by 0.3% during December 2024. While clothing and household goods were strong, food sales were especially weak. More broadly, there was a 0.8% fall across the three months to December 2024, when compared with the three months to September 2024. Newspage asked experts whether this data has increased the chances of a rate cut when the Monetary Policy Committee next meets in February. Their views are below.

14 responses from the Newspage community

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The MPC is likely to follow its usual pattern, look at the lack of growth, panic and assume there’s no time to wait and will cut interest rates. Despite the fact that cutting interest rates prematurely may not be the best course of action, the MPC has a history of either reacting too slowly or cutting rates too early and too aggressively. Inflation is still lurking beneath the surface, ready to surge, and lowering interest rates now would only fuel it further—essentially like giving inflation a steroid boost.
The desperation to avoid recession might lead to multiple rate cuts because a single rate cut often takes time to filter through the economy and have an impact, so MPC might implement two or three cuts in relatively quick succession. It typically takes 9–12 months for such cuts to fully influence the economy. In the meantime, inflation could spiral out of control, creating a situation where the MPC is forced to reverse course and raise interest rates again sharply.
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This morning’s UK retail sales data continues to confirm Chancellor Rachel Reeves’ reverse-Midas touch. October, November and December are considered the ‘golden quarter’ for retail sales, the peak time for the retail industry as it includes Black Friday, Cyber Monday and Christmas. The ONS reported this morning that retail sales unexpectedly declined 0.3% month-over-month in December, following a downwardly revised 0.1% rise in November and a 0.8% fall in October.
This week, the ONS reported an unexpectedly fall in the inflation rate to 2.5% in December. As a result, all 65 economists polled by Reuters expect the Bank of England to cut the Bank Rate by 0.25% when they next meet on 6 February. Thereafter, there is a divergence of views as to what comes next with analysts torn between the need to cut interest rates further to try and stimulate growth from an otherwise moribund economy yet keep a lid on the underlying inflationary pressures that remain in the UK economy.
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December’s retail sales data is nothing short of a disaster for the UK economy. Christmas is the make-or-break period for retailers, and a 0.3% fall in sales during what should be the busiest month of the year is a massive red flag. The 0.8% quarterly drop cements the reality: consumers are either spent out or too nervous to spend, and the consequences for the wider economy are profound. While some categories like clothing and household goods managed modest gains, the collapse in food sales highlights just how deep the squeeze on household budgets has become. Retailers are battling rising costs, reduced consumer confidence and an uncertain outlook—all while trying to deliver for customers. This reinforces the urgent need for a rate cut and for the Chancellor to rethink her economic strategy. Without swift action to stabilise the economy and boost spending power, the retail sector faces a bleak future. Policymakers must stop dithering, as every delay risks deeper economic damage.
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Retail data is a great indicator of what is happening in the wider economy. We are in trouble and the only people who seem to be able to do something are those on the Bank of England's Monetary Policy Committee, as the government appears to have given up forming a credible plan. Urgent action is needed so that the UK doesn’t get left behind, especially with Trump's inauguration looming.
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Such a weak December on the high street could bring about a rate cut next month. The economy is spluttering at best and the full impact of the Budget has yet to feed through. With inflation edging down slightly earlier this week, Threadneedle Street has to act.
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This data is unequivocal proof that Reeves' policies are decimating the consumer. This is especially the case when you consider November was downgraded, too. I am unsure as to whether a rate cut would be enough for Reeves leading into the new fiscal year. It can take an exceptionally long time for a rate cut to feed through to the economy. What is interesting though is perhaps looking back and asking the Bank of England why they had not interpreted a Labour government as being demand adverse. Of course, the Bank is still running its QT programme, meaning the actual bank rate is higher than 4.75%.
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Jonathan Moser
CEO at Mo'Living
This dire retail sales data has significantly boosted the chances of a rate cut in February. The economy is under immense pressure and people have little, if any, money in their pockets. Landlords, tenants and homeowners alike desperately need a rate cut, much like the high street does. The Bank of England has to act and act decisively.
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December’s weak retail sales come as no surprise given the poor economic outlook and ongoing hits to consumer confidence. The data this week has been mixed, but one thing is clear: the Bank of England should seriously consider cutting the base rate at the next meeting. Putting more money into people’s pockets is essential to revitalise spending and support the economy.
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While clothing and household goods managed to keep their chin up, food sales took quite the downturn. With the property market in need of a proper boost, those projected four interest rate cuts might be a bit ambitious. Still, the Bank of England will likely need to make at least a couple of adjustments to get things moving again, even if the general economic mood remains as grey as a February morning in Manchester.​​​​​​​​​​​​​​​​
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At a time when cash-strapped families are battling with their budgets it is no surprise that retail sales didn’t perform as well as they normally would. Lack of disposable income coupled with the soaring cost of goods is to blame and unless the Chancellor does something to put more cash in people’s pockets, it is set to continue.
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As brutal as this data is, it's not surprising. People just don’t have the same disposable income. A base rate cut on 6th February will be a much needed boost to put money back in people’s pockets and right now, for retailers as much as borrowers, every little helps. More money equals more spending equals more tax in the coffers. It may be inflationary but we need some positivity.
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Another nail in the coffin for the UK economy. Simple economics suggests if you increase taxes and the cost of living, you have less money to spend on the high street, and that’s exactly what’s happened over the last few months in particular. With consumer confidence low, the UK is ripe for lower borrowing costs to start a recovery, and start a change of recovery and prosperity, before smaller businesses and our High Streets shut for good.
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These figures show the grim reality of the state of the nations finances. No amount of fluff and manipulation can hide the fact people and businesses are struggling, and sadly it’s only going to get worse. A base rate cut is needed despite its inflationary impact. If you continue to do the same thing, nothing will change, and a change in approach is needed to get UK PLC out of the doldrums.
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A bigger cut in interest rates is now a possibility. This morning’s retail sales show that there is a real lack of consumer confidence in the UK with spending so low. I think the MPC have no choice but to cut interest rates in February. The only question is will a 0.25% cut be enough, or will they have to go for a 0.5% reduction?