HSBC offers first-time buyers cashback of up to £2,000: "a brilliant move"
In a bid to support first-time buyers, HSBC has this morning announced that, from tomorrow, it will be increasing cashback amounts up to a maximum of £2,000 to help people with the cost of buying a home.
The lender has also announced it will be making a number of reductions across its residential and buy-to-let mortgage rates, though they will not be made public until tomorrow.
The reductions comes as SWAP rates, which fixed rate mortgages are priced off, have this week fallen very slightly while traders are increasingly betting on a rate cut when the Bank of England next meets on 18 December.
Brokers welcomed the news.
Darryl Dhoffer, Founder at Bedford-based The Mortgage Geezer, described the news as an aggressive and calculated market strategy by HSBC — but one that will benefit borrowers.
He said: "The £2,000 cashback is a brilliant move targeting cash-poor first-time buyers (FTBs). This cashback figure often covers most upfront completion costs, making the deal psychologically irresistible and instantly lowering the FTB affordability hurdle.
"Meanwhile, the pre-announcement of undisclosed rate cuts for residential and buy-to-let mortgages will position HSBC to capture a maximum influx of applications.
“Such a move from a lender of this size signals an aggressive intent to undercut competitors and start a mortgage price war. It's a highly effective tactic for capturing immediate market share.”






