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Gable Mortgages launches 100% LTV mortgages: "Finally a 100% mortgage for the masses"

ended 20. May 2025

Following on from April Mortgages' announcement last week, new lender, Gable Mortgages, is also now offering 100% mortgage deals — a 5-year Fixed Standard Zero Deposit Mortgage and a 5-year Fixed New Build Zero Deposit Mortgage. 

Gable Mortgages says it was established to support first-time buyers, key workers and primary residents, creating a number of affordable mortgage solutions aimed at helping meet the needs of a generation that has historically been priced out of the property market.

“This is a significant milestone for Gable Mortgages as we launch our first two products into the UK,” said Justin Le Roux, CEO of Gable Group. “We understand how hard it is for first-time buyers to get onto the property ladder, which is why we have created our zero-deposit mortgage solutions. Our aim has always been to collaborate with our partners to help make properties more accessible for buyers, not taking every penny saved, whilst helping those individuals build more financial resilience into their lives.”

Through the use of artificial intelligence, Gable Mortgages claims to have developed a proprietary model that enables rapid approvals while safeguarding both the borrower and the lender.

Le Roux continued: “There is a whole generation of renters out there who are struggling to save to buy and pay their rent at the same time. This has made it significantly harder for first-time buyers, especially key workers, to get onto the property ladder. At Gable Mortgages, we believe in changing this by offering a solution where the buyer can get a quick decision based on affordability and not – like so many other products on the market – based on what they have managed to save up or borrow from the Bank of Mum and Dad.”

Newspage asked brokers for their views, below.

8 responses from the Newspage community

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Bob Singh
Founder at Chess Mortgages
Finally a 100% mortgage for the masses. Gable have launched a 100% mortgage product that trumps others recently launched. The product offers zero deposit and enhanced multiples to key workers and other professionals. A clear demonstration that taking time to canvass broker opinions prior to launch is a smart idea. This is sure to put a rocket under the property market and I hope Gable Mortgages are able to deal with an influx of business.
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Daniel Hobbs
CEO at New Leaf Distribution
It's great to see a lender launching solely in the 100% market and we're pleased to have been involved in this launch from an early stage. With a focus on new build property and an extremely efficient digital journey linking the key parts of the mortgage chain together, Gable could be a real player in the market. So far this new lender is creating a real buzz in the broker community and that should ripple through to borrowers in time.
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Justin Moy
Managing Director at EHF Mortgages
More low and no-deposit options can only help the property market. Whilst April has hogged the column inches these past few days, there have been 100% options for some time. Gable Mortgages are specialist 100% LTV-only and will appeal to those who have good affordability but may be struggling to put money aside for a deposit. For example, those renting may be able to buy sooner and avoid future price increases if they were to try and save for a few years. Make sure you work with a mortgage broker for full details and to see if you qualify.
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David Stirling
Independent Financial Adviser at Mint Wealth
Gable Mortgages, a new next-generation lender, has entered the market with a focus on 100% mortgages. Hot on the heels of April Mortgages' recent launch, this marks a growing trend of lenders catering to borrowers with little or no deposit. This is encouraging news for first-time buyers who are struggling to break free from the cycle of high rental costs looking to get a foot on the property ladder. However, with stricter lending criteria typical, prospective borrowers will likely benefit from seeking advice from a qualified mortgage professional.
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Emma Jones
Managing Director at Whenthebanksaysno.co.uk
This is good news for borrowers but again, the question needs to be asked: are we at risk of reliving the last financial crisis? I know the government are pushing riskier lending but what about mandatory protection policies to go alongside these mortgages to ensure homeowners have protection in place to cover against the unplanned?
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Kundan Bhaduri
Entrepreneur, Investor and Landlord at The Kushman Group
These 100% mortgages aren't financial innovation but dangerous historical amnesia. Gable and April Mortgages' zero-deposit products bear striking resemblance to Northern Rock's pre-2007 folly that culminated in Britain's first bank run since 1866 and left millions in negative equity. Their vaunted AI algorithms cannot circumvent fundamental economic principles: borrowers without equity stakes face 275% higher default risk during downturns, per Bank of England analysis. These products won't ameliorate Britain's housing affordability crisis, where price-to-income ratios hover at 7.8 times—they'll exacerbate it. The UK property market already suffers from endemic structural issues; injecting more unqualified buyers will further inflate prices whilst creating a new cohort of vulnerable homeowners. History demonstrates that deposit requirements aren't arbitrary hurdles but essential financial safeguards.
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Kylie-Ann Martin
Director at KAG Financial
I truly believe there is a place for 100% mortgages, if they are regulated in the right way. They will never be suitable for everyone, but these lenders aren't wanting a huge chunk of the market, they are wanting those clients who genuinely suit these niche products we are seeing. The ones trapped in their rental properties with high outgoings and little room to save towards that deposit. We speak to many people paying huge amounts of rent that would see a considerable reduction in costs when comparing this to a mortgage - so for some I think it is fantastic that more lenders are offering these clients an opportunity to become homeowners.
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Sean Horton
Managing Director at Respect Mortgages
The UK mortgage market is seeing quite a shift with Gable's new 100% mortgage products. For many would-be homeowners who've been stuck in the rent cycle, this could be welcome news. Gable's focus on key workers and first-time buyers makes sense - these are often the folks who can comfortably afford monthly payments but struggle to save that chunky deposit while paying high rents. At 5.95% fixed for five years, the rates aren't the cheapest around, but they're competitive within this high LTV space. It's worth noting that these products aren't portable, so buyers should think about their long-term plans, as moving within the five year term could be costly. 100% mortgage products won't solve the bigger housing supply issue, but they might just help a decent number of renters make that first step onto the property ladder. Potential borrowers should see a mortgage broker to check out the full picture and understand their options.