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Does it feel like inflation is back to 2%?

ended 19. June 2024

The Consumer Prices Index (CPI) rose by 2.0% in the 12 months to May 2024, down from 2.3% in the 12 months to April, according to official data published this morning. In short inflation is back to the official target set by the Bank of England. Newspage asked a selection of businesses and charities from all sectors if things have improved since inflation was in the double digits and how confident they you now feeling for the rest of 2024? Their views are below.

13 responses from the Newspage community

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Whilst this sounds like a move in the right direction, consumers are still facing the realities of higher unsecured debt due to the cost of living crisis. Inflation as a figure is useless unless it is reflected in swap rates and the prices passed on to the general public. It's very unlikely to sway the Bank of England decision on Thursday as they are certain to wait until August after the general election, further eking out high rates for poor consumers later into 2024.
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"Inflation hitting 2% will hopefully lead to more discretionary spending by our customers, many of whom have significantly cut back on going out for drinks and dinner. We hope this continues, and if mortgage rate cuts materialise over the summer then this will also help build consumer confidence. High mortgage costs and rents are where people are now feeling the pinch so any relief on that front will help hospitality businesses like mine. Even though inflation is back to target, it will take time to filter through to our input costs, especially wages, which is out of our hands due to minimum wage increases, energy and food.
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Lee Petts
Founder at Fifty2M
It's unlikely most people will have noticed the easing of inflation because prices are still growing. The big climb that began in summer 2022 hasn't been reversed, even though the underlying costs of things like energy have returned to where they were before. Businesses that were quick to pass on rises at the time have since held onto them. CPI may have fallen, but that just means prices are not rising as fast. They are still going up though, compounding the pain caused by that earlier spike.
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The problem is that even though CPI inflation has fallen it will take time for people to feel it in their pocket as they are still dealing with the legacy costs of higher prices. Personal debt and credit card utilisation is up as people have had to make ends meet and that debt needs to be serviced. The only way today's reduction translates noticeably is with a cut in the cost of borrowing which is the hands of the Bank of England and if that cut is passed on to the borrowers.
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Headline inflation is back to target and the central bank could decide to shock the market and signal their intent with a small rate cut tomorrow. However, services inflation and wage inflation both remain stubbornly high, at near 6%, and this is pouring pressure on households and businesses. Energy prices have tumbled over the last year, but there are other significant pressures. Goods price inflation is expected to increase again in the second half of the year as energy deflation falls out of the figures, now that it’s been 12 months since the first falls. This means the Bank may not cut rates quickly this year, let alone tomorrow. Mortgage rates may stay higher for much longer than some expect.
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Households and businesses are crying out for that first base rate cut to ease the pain they are feeling as the after effects of the cost of living crisis linger on. If the MPC deliver on the promise set by the government of 2% being the trigger then the rest of 2024 should be a more positive one.
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The economy still feels strangled despite the 2% inflation target being hit. We need the Bank of England to release their choke-hold via a base rate reduction, likely in August, while there is still a pulse.
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Waiting for us to hit the 2% marker has been a lot like waiting for the British summer to arrive, only to be hit by horrendous hayfever when it did. Although those in Number 10 will be blowing their own trumpet today, we’ve arrived at 2% due to the hard work and suffering that the public endured and not through any great political intervention. Surely this paves the way for a reduction to base rate tomorrow. It should, but the Bank of England has a track record of being behind the curve.
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It is noticeable that the pace of inflation is less now than when it was in double digits. While it’s great to see inflation back at the Bank of England's 2% target, it doesn’t always feel like it for businesses and charities. Sure, things have improved with more positive news from the economy, but uncertainty remains high with the election looming and geopolitical troubles worldwide.

For our business, the lower inflation rate has eased some pressure, but we're still cautious. Costs are more predictable, and there's a sense of stability compared to the rollercoaster of double-digit inflation. However, confidence for the rest of 2024 is tempered by political and global uncertainties. While we’re hopeful, we remain vigilant and prepared for any surprises that might come our way. It's a delicate balance, and we’re navigating it one step at a time.
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Whilst we see a definate buzz in the industry around falling Inflation figures, apart from a few lenders already pricing in some rate cuts most are still higher than we would like. This is keeping the market subdued to a degree, although the green shoots of recovery are evident. We need to see more long term stability to evidence that this is here to stay, whilst we have elections in the background still causing some uncertainty we may need a few more weeks of this new lower inflation to see how the market will react.
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There is a legacy from the last four years of pain that will take quite some time for the man on the street to feel that inflation is back to normal. The problem with high inflation times is that prices rise and then stick there. So inflation might be ‘back to normal’ but the effects of the nation being brought to the brink of a recession repeatedly for the last four years will persist for quite some time.
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I run a small business called CityStack, whose mission is to support independent pubs with unique gifts for pub lovers. Since launching in November 2021, I've faced significant challenges due to inflation.

For example, I've experienced a 50% increase in shipping prices with Royal Mail. My production costs have also risen substantially, but I've managed to keep unit costs reasonable by increasing quantities. Despite these efforts, costs continue to rise. As an example, our maps have seen a 10% price hike in just six months, likely due to an increase in the minimum wage.
Independent pubs are also struggling with high energy and beer prices We actually launched our initiative to address the challenges posed by inflation for pubs and pub-goers, but we fight inflation ourselves.
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Although inflation has returned to target, all it means is that prices are going up less slowly, with many of the double-digit increases seen in the previous years now baked in. Sadly, whilst many essential costs have increased; energy, fuel, food, etc. peoples' earnings have not kept pace with that. So, whilst inflation being back at 2% is good news, many of us are still poorer than we were previously, with the small increases in wages only covering a fraction of the increases in our living costs.