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Episode 99 - The Freelance to Agency Journey with Rachael Dines

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Rachael Dines is the founder of Shake It Up Creative, an award-winning, growing marketing agency in West Sussex.  A Chartered Marketer and approved Enterprise Nation Adviser, she is also appointed to the West Sussex Economic Growth Board as a business representative. Rachael's marketing career has spanned over 20 years across the B2B, B2C and Charity sectors, both in-house and agency-side. She was also the recipient of a UKTI Marketing Scholarship which took her to Chicago to study B2B Marketing at the Kellogg School of Management and undertake two work placements, one of which was at LinkedIn.  Rachael has previously featured on BBC Radio Sussex, live on C5 Jeremy Vine and as a live expert guest (SEO) on the LBC Radio Clive Bull Business Show.  Passionate about sharing her knowledge and working collaboratively, Rachael is more than happy to speak to the media.

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Rachael Dines

<h4><a href="https://liladance.co.uk">Lîla Dance</a>, the company behind climate emergency-focused professional dance piece, Fault Lines, has taken low-environmental impact to the extreme in the production of its ongoing tour, which arrives in Edinburgh on 20th August.</h4>As well as inspiring audiences with its “energetic and technically stunning” production, a key differentiator of the tour and UK first is the extreme steps the production company has taken to reduce its own environmental impact. For example, many of the performers involved in the tour are Edinburgh locals remotely trained by video calls, meaning fewer people need to travel. Whilst on tour, the cast and crew are then fed through a partnership with food rescue charity UKHarvest, while those who are required to travel do so by public transport as much as possible. Meanwhile, recycled costumes, upcycled props and carbon offsetting are all in place. Even the promotional posters are reused in each location. Written by Nick Walker, the award-winning creator of BBC drama Annika, Fault Lines is powered by artistic directors Abi Mortimer and Carrie Whitaker, with the highly-experienced Lou Rogers as producer.Fault Lines will end its UK tour in Edinburgh on 20-25 August before going into Europe. For more information, please click &gt;&gt; <a href="https://liladance.co.uk/performances/fault-lines">here</a> &lt;&lt;.Abi Mortimer, Artistic Director, Lîla Dance, commented:“For us, it was important that a tour focused on the climate emergency did everything possible to reduce its own carbon footprint. It struck us that one way to achieve this was to cut back on the number of people travelling, by training performers in the towns and cities on our tour over video. Why transport talent when you can train it locally, in Edinburgh in this case? We then work with the wonderful UKHarvest to feed our performers and crew with food that was otherwise headed for landfill and even recycled our posters. The result has been a performance that doesn’t just highlight the key issue of climate change but addresses it directly.”

Lou Rogers

Edinburgh to welcome climate emergency-focused dance tour with a UK-first low carbon footprint approach: Fault Lines

Rachael Dines is the founder of Shake It Up Creative, an award-winning, growing marketing agency in West Sussex. A Chartered Marketer and approved Enterprise Nation Adviser, she is also appointed to the West Sussex Economic Growth Board as a business representative. Rachael's marketing career has spanned over 20 years across the B2B, B2C and Charity sectors, both in-house and agency-side. She was also the recipient of a UKTI Marketing Scholarship which took her to Chicago to study B2B Marketing…

Founder & Director

Shake It Up Creative

Media coverage of Rachael Dines