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"Good news for landlords but also potentially for tenants" as Coventry launches limited company B2l range

Journalist: Justin Moy, Contributing Editor

ended 22. April 2025

In what brokers have described to Newspage as a “huge move”, Coventry BS has launched into the limited company buy-to-let market, offering landlords the opportunity to buy through the increasingly popular route for property investment. Views below.

7 responses from the Newspage community

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Adam Stiles
Managing Director at Helix Financial Partners
This is a really exciting development from Coventry and a sign that limited company buy-to-let is entering the mainstream. This route has been a core way of financing for a number of years now, so this is a hugely positive step by a mainstream lender and the hope is that the remaining incumbents will follow suit. Well done Coventry Building Society.
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David Stirling
Independent Financial Adviser at Mint Wealth
Landlords have been under pressure for several years, with changes to stamp duty and income tax making property investment less attractive. As a result, many are now exploring the option of building property portfolios through limited company structures, which offer certain tax advantages. However, this part of the market has traditionally been underserved, with fewer lenders offering products—leading to higher rates and limited choice. That’s why it’s encouraging to see a major building society like Coventry entering the space. Their involvement brings healthy competition to established niche lenders such as Kensington and TMW, ultimately broadening the options available to landlords.
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Justin Moy
Managing Director at EHF Mortgages
This is an unexpected move by Coventry BS, who are already strong in the buy-to-let market. They have brought to market some very well-priced products that will certainly grab the attention of landlord investors, as well as The Mortgage Works and other lenders in the limited company BTL market. With BTL investment still popular, in particular with the professional investor, having another lender in this market will only enhance the opportunities for everyone.
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Riz Malik
Independent Financial Adviser at R3 Wealth
This is not only good news for landlords but also potentially for tenants. Greater competition in the limited company buy to let space, especially from a building society, will drive further product offerings, potentially with lower flat fees rather than a percentage. Landlords have been hit hard since 2022 with many passing those increases in borrowing costs to tenants. As the market calms, we could see less agressive rent increases, helping the first-time buyers of tomorrow.
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Michelle Lawson
Director at Lawson Financial
Company, common sense, broker-friendly Coventry launching into limited company buy to let is a great addition to their product suite. This gives much more choice to landlords and ramps up the competition, showing the likes of BM Solutions how much their proposition is lagging behind now.
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Elliott Culley
Director at Switch Mortgage Finance
The introduction of a new lender into the limited company buy to let space is great news. Limited company buy to let has generally been dominated by a few lenders so more competition will be welcome news for landlords.
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Sean Horton
Managing Director at Respect Mortgages
Coventry's arrival in the Limited Company BTL space should be welcomed by landlords. With 75%-80% of BTL purchases now happening through SPVs, this heavyweight lender jumping in shows how the market has shifted. The lack of minimum income requirements plus capacity for up to seven mortgaged properties makes this a proper landlord-friendly offering. Coventry are late to the party, though, and we would like to see more competitive rates from them.