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Do lenders tap into broker intel enough?

ended 21. August 2024

Dutch-style lender, April Mortgages, is on the Newspage Mortgage News Desk, getting feedback from brokers in real time, seeing what they’re talking about and asking them Qs in an informal environment, most recently on the proc fees it should pay brokers and how to structure them. In your opinion, do lenders do enough to tap brokers for feedback and intel? Do questionnaires go far enough or do you think they are a token gesture? What other tools or platforms do you use to provide feedback to lenders? Is brokers and lenders collaborating better for consumer outcomes and, if so, what lenders are leading the charge on this front? Should products be created in Ivory Towers or would collaboration with those speaking with borrowers 24/7 make a difference?

3 responses from the Newspage community

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As a snap answer, no. Lenders have a wealth of knowledge and experience at their fingertips however, other than carefully worded surveys, I feel brokers are largely ignored. Large brokerages are generally selected for testing platforms and feedback supplied is rarely passed on as it doesn't always get back to the right people. When we ask for things to be passed on I have pretty much zero confidence of it moving on from that person.
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Business Development Managers with the vast majority of Lenders are very engaging and approachable, but when they provide feedback does it get to the people that can effect change. Nobody knows borrowers better than the Brokers that chat with them day in and day out, so It would be great to see more sessions between advisers and those that are able to make the big decisions.
This should also apply to Government, interation with Mortgage Advisers can provide invaluable insight.
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Apart from presentations on lenders latest products from Business Development Managers, I’ve had few lenders willing to discuss product or process development from a broker/ customer perspective. Whilst market data and risk mitigation tends to drive lenders’ appetites, there’s a whole world of potential innovation and valuable business that brokers could help lenders access if they’re willing to listen.