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Rising unemployment and AI

ended 17. July 2025

Unemployment is rising, while vacancies and the number of people on payroll are falling. Though the Government's economic policies are the immediate target, with the Chancellor incurring a lot of wrath this morning, to what extent do you believe AI is contributing to this deteriorating jobs data, as more and more businesses use it to save costs and drive efficiencies? Is this rise in unemployment as much tech-led as it is policy-led and economic? Are we seeing a deeper AI-led recalibration of the economy? Any thoughts, get them across by 11am.

9 responses from the Newspage community

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We have a combination of AI and NI resulting in the worsening unemployment figures, as business owners look to move away from the cost of a larger team of staff, and see how AI technology can deliver similar results in a wide range of tasks, on a much lower cost basis. For example, within the mortgage industry, where the traditional office model involved several support team members checking and chasing documents from clients, we now have technology that allows clients to upload documents, and they will be analysed within seconds via AI for authenticity, payment behaviour, and affordability. Replicate that across other business areas, and we have a significant change in how employers will design their processes.
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AI is a fundamental game-changer across countless industries. It’s often said you won’t lose your job to AI—but to someone using AI. In truth, we’re already seeing both. I know people in the creative sector who’ve lost jobs directly due to AI tools replacing their work.

But the bigger shift may be more subtle: firms becoming so efficient with AI that they simply don’t need to hire as many people—or replace those who leave. And rising employment costs like higher National Insurance only accelerate this trend. Businesses are incentivised to invest in tech, not people. AI isn’t just reshaping roles—it’s quietly reshaping the entire jobs market.
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Recent rises in UK unemployment, falling vacancies, and reduced payroll numbers have been driven mainly by the tightening of economic policy. One particular challenge for employers has been the increase in NI, raising the cost of labour, and impacting recruitment. In addition, overall business confidence has been dented by policy uncertainty. While government policy sets the broader climate, AI adoption is accelerating specific shifts, particularly in sectors focused on administration and entry level positions in other sectors, where job postings have fallen as firms expect AI-driven efficiencies. Many employers are also pausing hiring, anticipating that ongoing advances in tech will further reduce the need for certain roles. In summary, government policy remains the main driver for the downturn, with AI deepening the impact in selected areas.
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The unemployment figures tell a tale of two forces: while the Chancellor's National Insurance hikes have made hiring more expensive, AI is quietly reshaping which jobs exist at all. The experts are split—some see businesses choosing algorithms over payroll costs, others argue we're still in AI's early adoption phase in traditionally conservative Britain.
What's clear is that AI isn't just replacing roles, it's redesigning entire workflows. From mortgage brokers using AI to analyse documents in seconds to marketing teams hiring "prompt engineers" instead of traditional developers, we're witnessing a fundamental shift in what work looks like. The question isn't whether AI is contributing to unemployment—it's whether our policies and workforce training can adapt quickly enough to this new reality.
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AI might be playing a role, but it's not the main driver behind rising unemployment. The bigger issue is that businesses are under financial pressure, especially with costs like Employer’s NI making it harder to justify hiring or replacing staff. Naturally, some are turning to AI to plug the gaps and improve efficiency, but that’s more a reaction to tough conditions than a grand plan to replace people. If the government wants to protect jobs, it needs to make it easier and more attractive for businesses to grow their teams.
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As Marketing Manager at Fundin, an AI-powered start-up based in Leeds, I see a different side to this narrative. Our company wouldn’t exist without AI, and we’ve recently grown to a team of six, hiring local tech talent. AI is changing the jobs landscape, but that doesn’t mean it’s all negative. It’s not just replacing roles, it’s creating entirely new ones that demand a fresh set of skills. The real challenge isn’t AI itself, but whether our policies, education and workforce support are evolving quickly enough to meet the shift. We need more people who are AI-savvy, not fewer. AI is a powerful tool, but how we prepare people to work with it will determine whether this shift becomes a crisis or an opportunity.
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It's obvious that increasing employment costs through minimum wage rises and, more importantly, employer's NICs, would lead to a rise in joblessess and a fall in payrolls. Employers are faced on the one hand with an unproductive, sick, and expensive workforce, and on the other hand, they have rapidly improving automation and artificial intelligence tools. I know which way I am leaning, especially for algorithmic and repetitive tasks - we are already an "automation-first" business, and we're gearing up to become an "AI-first" business next. The government has made it so expensive for job creators to have the temerity to employ people and contribute to GDP growth and wealth distribution, that enough is enough - we just won't hire anyone unless we absolutely have to.
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Ever since the budget, when an increase in Employers' national insurance was announced, job losses were obviously going to happen. Making it more expensive to employ people was always going to affect the job market, but when combined with the AI revolution we are in, it's no wonder that businesses are turning to AI technology to reduce costs, especially when energy and other costs have been rising too. I can't decide whether the government have been complacent or oblivious with their policy making, but either way, they need a plan to protect both employees and employers if they want to achieve their top mission of growing the economy, and that plan has to include lower taxes.
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We’re not just seeing a downturn, we’re seeing a deeper, AI-led recalibration of the job market. While government policy plays a role in rising unemployment, AI is replacing roles rather than creating them. Businesses aren’t hiring developers anymore, AI can code. Instead, they’re hiring prompt engineers and creatives with gaming or storytelling backgrounds who can instruct AI, not build it. The shift is visible across HR, finance and marketing, all process heavy roles are disappearing fast. This isn’t just a drop in demand, it’s a redesign of what work is and who does it (its all about Outcome based working these days!). Without urgent investment in job redesign, ethical AI integration and reskilling, unemployment will continue to rise.