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LinkedIn: worth your while, or full of AI slop?

ended 28. September 2026

LinkedIn has been very publicly addressing the issue of AI slop on the site in the last months. New options to report posts and comments as "AI slop" have been introduced, while LinkedIn's own AI post-writing tool has been retired. What are your views on the business value of time invested on LinkedIn:

- Have you seen a noticeable improvement in LinkedIn content these last few weeks?
- Do you welcome LinkedIn's attempts to tackle AI slop?
- Do you continue to see an upside for your business from investing time on LinkedIn?

8 responses from the Newspage community

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Tony RestellVerified
Founder and Director at Social-Hire.com
The AI slop debate has been raging for much of 2026. The real danger is that this causes business owners to abandon the platform at the very moment it could be most valuable to them. Shrewd business owners have noted that LinkedIn content is now appearing at the top of Google, in its AI overviews, and influencing which businesses Google chooses to recommend. Which means this is precisely the moment to be doubling-down on LinkedIn, rather than questioning its value.
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Kate AllenVerified
Owner at Finest Stays
It has made about as much visible difference to my feed as John Healey’s speech can possibly make to UK prosperity. While they’re at it, could LinkedIn also tackle the relentless self-congratulation and corporate back-slapping? I rarely go on LinkedIn these days unless I’m in the mood to dislike humanity.
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Tony SanchezVerified
Founder at Bridging Loan Directory
I haven’t noticed a dramatic improvement in the feed over the past few weeks, though I welcome LinkedIn’s efforts to reduce generic posts and automated comments. AI can help someone edit a post; the problem is publishing polished claims with no experience or evidence behind them.

LinkedIn remains worth my time at Bridging Loan Directory. A recent post by Jamie Pritchard about brokers having to chase cases through different departments led us to strengthen an opinion piece he had sent in. Other conversations bring us lender criteria, broker experiences and questions worth investigating.

For us, the return is in the reporting and relationships that grow from those conversations.
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Tony RedondoVerified
Founder at Cosmos Currency Exchange
LinkedIn is finally waking up to the quality-versus-quantity problem and about time. July brought an "AI slop" reporting option that penalises low-substance posts, and the native post-writing tool has been retired. A long-overdue swing back to authentic professional value. Progress is slow and the automated noise persists, but posts with genuine first-person perspective and original data are regaining visibility. Good. When platforms reward volume over depth, real expertise gets buried. Retiring the generators sends a clear message: outsource your core thinking and you destroy brand trust. AI for research or proofreading? Fine, that's efficiency. AI to churn out generic "thought leadership"? Credibility down the drain. Filter out the slop and real expertise stands out that much more. For now, LinkedIn remains the premier network for B2B relationships and commentary.
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Paul DenleyVerified
CEO at Oakham Wealth Management
I have noticed some improvement, though I'm not sure whether that is LinkedIn's intervention or people simply becoming more discerning about AI-generated content.

I welcome the crackdown. AI is a useful tool for researching, editing and sharpening ideas, but there is a difference between using it to communicate what you genuinely think and asking it to manufacture an opinion for you. LinkedIn became noticeably less useful when everyone suddenly sounded like the same management consultant.

It has its place. For a firm like ours, it isn't about likes or followers, it's about staying visible to clients, professional advisers and others who may refer business to us. If someone looks us up, our presence should reinforce that we have something worthwhile to say.

I'd rather post less often and say something worthwhile than feed the algorithm for the sake of it. More content isn't necessarily better content.
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Lewis MaxwellVerified
Director at Adviser IQ
Full of AI slop, and love that you can now flag posts as AI slop, makes my life so much easier!
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Amelia BrookeVerified
Career Coach at Amelia Brooke Career Vision
Behind the AI slop, humblebrags, and scammers, LinkedIn is still the single most powerful networking tool we have, and it’s free. Once you look past the rubbish and optimise your profile with quality content and relevant skills, the platform can really work for you. Focus on the real people, real conversations, and real opportunities.
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Richard Michie
CEO and Founder at The Marketing Optimist
The onslaught of AI slop has been coming on LinkedIn for quite a while now, egged on by their own initial forays into asking if LinkedIn’s own AI could help write and edit posts for you.

The AI Slop button being added is a little ironic, after they pushed loads of users into using their own AI function. But since it appeared I have seen a reduction in slop posts which has to be a good thing.

If you ignore the LinkedIn algorithm for a moment, the biggest problem with AI posts is that people can smell them a mile off and are really put off by them. The masses of identikit graphics and copy, reduces the number of people who will react and engage with a post. So yes you may be producing content faster, but it’s not effective at all. Quantity doesn’t beat quality.

I’m not sure who said this but I think it’s very true - “If you can’t be bothered to write it, why should I be bothered to read it.” and that’s the crux of the whole argument.