Sarah Jordan switched careers in 2016 after witnessing first-hand the problems associated with not having underwear during a trip to Uganda. In some communities it is estimated that 1 in 10 girls miss school on their periods due to a lack of underwear and sanitary products. Without proper period protection, they’re left with no choice but to miss school – up to 12 weeks a year! Instead of getting her knickers in a twist about it, Sarah founded Y.O.U Underwear on a buy-one-give-two model with the charity Smalls for All. Sarah’s areas of expertise include entrepreneurship, sustainable fashion, e-commerce, and business for good.