Would You Rather Be combines user data on qualifications and interests, matching this with careers, live job adverts and courses in their local area to build skills that are in demand. Data gathered by the platform on the user’s location, age, qualifications and work history is combined with data from hundreds of career-specific resources to present
individuals with personalised pathways into a range of careers.

These pathways allow users to compare the time, cost and available funding for that individual to move into each career, as well as including training opportunities to support skills development, alongside live job adverts from Adzuna.

Using Labour Market Data to Support Adults to Plan for their Future Career

Open-source technology offering advice to workers and jobseekers wins Nesta and Department for Education prize

Meet Bob – the AI-powered ‘job coach’ which has helped 250,000 people

Emma is a career change specialist; she’s the author of The Radical Sabbatical, 2 x TED speaker and founder of two previous startups with a focus in marketing. She is passionate about the democratisation of career happiness and its positive impact at all levels of society. Her work has been featured on BBC Breakfast, Radio 4, The Telegraph, The Times and many others. Find out more about Emma on her website - 25before25.co.uk

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