Jaiye Elias is a seasoned communications and marketing professional with over two decades of experience in integrated marketing, public relations, and strategic communications. As the Lead for the Network for Black Women Leaders and Head of E-Commerce and Communications at Women's Resource Centre, Jaiye plays a pivotal role in empowering women, fostering leadership, and driving systemic change. In her current role, Jaiye has been instrumental in spearheading initiatives that connect, support, and empower Black and minoritised women. She has successfully launched Women’s Resource Centre’s Online Shop, an e-commerce platform dedicated to supporting the financial independence of women entrepreneurs. Jaiye has also become a driving force behind the Network for Black Women Leaders, an initiative designed to foster unity, ambition, and leadership among Black women. Jaiye has held senior marketing roles in globally renowned marketing communications agencies within the Omnicom and WPP networks. Her expertise in building strategic relationships and managing integrated marketing projects for organisations of all sizes has established her as a sought-after consultant and leader in her field. Jaiye's unwavering commitment to diversity and inclusion is evident in her work, where she consistently champions equity and representation. With a strong background in marketing strategy, digital communication, and stakeholder engagement, Jaiye is dedicated to creating platforms that nurture entrepreneurial leadership and elevate the achievements of minoritised communities across various industries.