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Helen Williams
We are a multi-award-winning Bridal Boutique accolades include:
Theo Paphitis Small Business Sunday Winner
The English Wedding Awards - North West Wedding Boutique of The Year 2022
The Wedding Industry Awards - Highly Commended Brida Boutique 2022
Bridal Buyer Finalist 2019
Stocking Chicago based and Say Yes To The Dress Atlanta fa designer Van Der Velde / Matthew Christopher.
We specialise in creating bespoke bridal looks from our extensive collection of wedding dresses. In-house wedding dress alterations with the highest level of customer experience and satisfaction.
Media Coverage
Northwich Guardian
Wheelock Street’s Willow Bridal Boutique scoops top awardA MIDDLEWICH wedding dress shop has scooped the Best Luxury Bridal Boutique title in a national competition.
Northwich Guardian
Wheelock Street’s Willow Bridal Boutique scoops top awardA MIDDLEWICH wedding dress shop has scooped the Best Luxury Bridal Boutique title in a national competition.
Northwich Guardian
‘Brides are at the heart of all we do’ – Wedding boutique wins prestigious awardENCOURAGING brides to express their individuality and putting their needs at the heart of everything it does has helped a Middlewich wedding…
Daily Mail
Stylists claim it’s no longer acceptable to upstage your bridesmaidHelen Williams, director of UK brand Willow Bridal, told FEMAIL brides want their overall wedding party to be more ‘Instagramable’ overall, meaning they aren’t as keen to upstage their bridesmaids.
TheIndustry.fashion
Independent retailers react to May 2022 ONS data: “we will soon lose more businesses”The Office for National Statistics (ONS) revealed that consumers reined in their spending in May amid belt-tightening due to the cost-of-living crisis. The data showed a pull back in spending on household...
Your Cheshire & Merseyside Wedding magazine
News: Dressing the bridal party with Willow Bridal BoutiqueHelen of Willow Bridal Boutique contributed to a guide to dressing the bridal party, put together with the help of the region’s bridal fashion experts.
The Independent
Boris Johnson and Rishi Sunak to self-isolate despite exemption - follow liveLatest developments from Westminster
Northwich Guardian
The businesses signed up to the Wichcard discount scheme – and how YOU can get more money offMORE than 80 Northwich businesses have signed up to take part in a town discount card scheme – and it is now even cheaper for residents to take…
Cheshire and Warrington
Willow Bridal: Business Support and Peer Networks Case Study - Cheshire and WarringtonWinsford Guardian
Wheelock Street’s Willow Bridal Boutique scoops top awardA MIDDLEWICH wedding dress shop has scooped the Best Luxury Bridal Boutique title in a national competition.
Bridal Buyer
Christmas in a Bridal BoutiqueSix bridal boutiques share their Christmas traditions and marketing ideas.
Bridal Buyer
Christmas in a Bridal BoutiqueSix bridal boutiques share their Christmas traditions and marketing ideas.
Bridal Buyer
LBFW 2020: What Retailers Are Looking ForBridal Buyer asks bridal retailers from all across the UK what they are looking for at London Bridal Fashion Week in March
Bridal Buyer
Christmas Window Displays: 11 of Our FavouriteBridal retailers have been getting into the festive spirit with the Christmas window displays. Bridal trade magazine, Bridal Buyer has rounded some of the best.
Bridal Buyer
Autumn Window Displays: Our Top PicksWe’ve selected some of our favourite autumnal window displays for your inspiration
Bridal Buyer
The Bridal Buyer Awards 2019: Finalists AnnouncedDiscover who the finalists for the Bridal Buyer Awards 2019 are here
Bridal Buyer
Christmas in a Bridal BoutiqueSix bridal boutiques share their Christmas traditions and marketing ideas.
Bridal Buyer
Are you offering more than just a wedding dress?Helen Williams, owner of Bridal Branding and Willow Bridal Boutique, discusses where to start when looking to offer additional services in your boutique and explains the benefits of doing so.
Bridal Buyer
Bridal Buyer Awards: Meet the JudgesFind out who will be judging the bridal industry’s most prestigious awards - The Bridal Buyer Awards
Bridal Buyer
Autumn Window Displays: Our Top PicksWe’ve selected some of our favourite autumnal window displays for your inspiration
Bridal Buyer
Getting ready for the 2013 Bridal Buyer AwardsThe Harrogate issue of Bridal Buyer will cover details of the categories and entry criteria for the 2013 Bridal Buyer Awards. The 12 finalists in this year’s Best Bridal Retailer categories (North and...
Bridal Buyer
Retailer fights fakes with e-petitionCheshire-based boutique Cheadle Bride is taking the lead in helping the bridal industry fight against fakes with the launch of a government e-petition .