Chesterfield business receives boost from former Dragons’ Den star Theo Paphitis

Theo Phaphitis gives boost to Chesterfield small business

The Derbyshire candle maker backed by former Dragons’ Den star

Chesterfield candle shop reveals surge in ‘scented weddings’ as couples seek to make their big days more memorable

‘Our guests couldn’t dance and were wearing masks, but our wedding day was still perfect’

I haven't always been a Chandler but I have alwaysbeen intrigued by our sense of smell and how it can evoke strong memories and emotions. I have an ability to be able to distinguish the various components of scents which enables me to advise on the selection of a fragrance for a particular person or occasion.
These skills ensure I can produce a unique and perfect scent style for each of my clients, which will last in their memories for ever.

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Jane Helliwell

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<h2>A Chesterfield-based small business has received a massive boost from Retail Entrepreneur and former Dragons Den star, Theo Paphitis. &nbsp;</h2>Last month Jane Helliwell, owner of scent stylist and candle maker, <a target="_blank" rel="noopener noreferrer" href="https://scentstylingco.co.uk">The Scent Styling Company</a>, tweeted Theo about her business during ‘Small Business Sunday’ and was one of six weekly winners to gain a retweet by Theo to his near half a million Twitter followers.&nbsp; The weekly initiative, set up by Theo in 2010, now has over 3,000 #SBS winners and supports small businesses in the UK. Business and retail entrepreneur and self-confessed shopkeeper, Theo, retweeted Jane's message to his almost 500,000 followers and as a result her business gained more social media followers, new contacts and a surge in sales.&nbsp; The Scent Styling Company is also profiled on the #SBS website (www.theopaphitissbs.com) that is exclusive to all Small Business Sunday winners.&nbsp;Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK.&nbsp;My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club: like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish The Scent Styling Company every success.”&nbsp;Jane Helliwell of <a target="_blank" rel="noopener noreferrer" href="https://scentstylingco.co.uk">The Scent Styling Company</a> added: &nbsp;<blockquote>“It's fantastic that Theo has recognised our hard work and helped spread the word about what we do to his huge Twitter following. Last week I got to meet him and fellow Dragon Touker Suleyman at the annual #SBS event. He presented us with our certificates and hosted a truly inspirational event.”</blockquote>

Derbyshire-based scent specialist, <a target="_blank" rel="noopener noreferrer" href="https://scentstylingco.co.uk">The Scent Styling Company</a>, says bookings of scented weddings have risen by 20% over the past year as people have sought to make their weddings (with often reduced guest numbers) more special as a result of the pandemic.&nbsp;Scented weddings are about integrating an olfactory experience into a couple's special day. Couples choose a scent that they connect with emotionally and then that scent is infused into the wedding, all the way from the invitations to the altar and reception and beyond.Founder Jane Helliwell says:<blockquote>With many couples having had to delay their weddings or reduce guest numbers, lots more people have been looking for ways to make the day even more special and scented wedding bookings have surged in popularity since the pandemic began.</blockquote>Rachael and George Tomkins were recommended the scented wedding service by their wedding venue, Hooton Pagnell Hall in Doncaster. They had never heard of scenting weddings and Rachael's initial reaction was:<blockquote>It sounded very exclusive, very 21st century and I absolutely wanted to have it for our wedding. George, however, thought it meant having pheromones bottled! &nbsp;</blockquote>Rachael and George chose the scent that reminded them both of a trip to St Lucia in 2019, specifically the smell of the suite at the resort. On the day, the scent was layered throughout the wedding venue, spritzed on the table linen and diffusers placed in the toilets.&nbsp;As it was the summer and very hot, lace-scented fans were also provided to guests and the scent was even introduced into their rooms. Rachael Tomkins concluded:<blockquote> The scent made our wedding day truly unique; it had our guests talking before the wedding, during it and even weeks afterwards. I have guests still calling me asking how they can have a scented wedding for themselves. It gave our wedding a bit of extra class and personalisation." &nbsp;</blockquote>

Scented wedding numbers surge

<figure class="image"><img src="https://s3.eu-central-1.amazonaws.com/newspage.com-staging/company/698/images/134f71d51f5b077510fa32fdac6bb5686dbece25e4b362658ac0b47d586651125406e46daf448a91d7c490b47acf2d4274f3b615bf0bc5bf523e50fc676d8b24.jpeg"></figure>The Scent Styling Co is a leading luxury scent stylist renowned for selecting heavenly signature scents that create a truly memorable experience for couples on their special day. More and more couples are looking for unique ways to put a personalised stamp on their big day, yet scent is rarely considered by couples when planning their wedding. Imagine a wedding where everything has its own signature scent designed to evoke powerful emotions and memories not just for the happy couple, but for their guests too. This is where The Scent Styling Co can help. The Scent Styling Co works with couples to weave scents throughout their wedding, from the important first impression of the invites right through to the day a couple says 'I do'. The business was launched in 2016 by Jane Helliwell, who has always been fascinated by the powerful emotions and memories that scents can create. It is this passion that has seen her become an expert in matching fragrances for weddings. The Scent Styling Co believe that a scent selected for a couple for their big day adds its own touch of luxury, uplifting guests and creating an emotional reminder of the joy of a wedding. A couple's extraordinary scented experience begins with the first consultation, where Jane will get to know and understand the happy couple, their personalities, likes, and dislikes - an essential element when pairing the perfect signature scent. Its first-class service continues with further consultations at a couples dream venue, taking into account the layout, size, space and decor in order to perfectly match scents that compliment the theme and venue. The Scent Styling Co are experts in pairing scents that transcends beautifully from the day to the evening. Couples can add ambience to their dining with flickering scented candles, along with subtle scents from diffusers, room and linen atomisers in other breakaway areas. Scents can be layered for every aspect of a couple's big day, from the invites to the church to the reception. The couple can treat the wedding party and guests with luxurious scented gifts and favours provided by The Scent Styling Co, such as small votive candles and scented fans. All products are hand poured in-house using only the finest ingredients. The Scent Styling Co go above and beyond to pair scents that perfectly encapsulate a couple's big day in one memory, ensuring that for their lifetime, those special scents will transport them back to feelings of life affirming love, joy and happiness. As well as adding a personalised touch of luxury, indulgence and elegance to weddings, The Scent styling Co offers scent styling for many other occasions, including corporate events and interiors.&nbsp; &nbsp; &nbsp;<blockquote>"Unlike any other sense, our sense of smell links directly to our Limbic System, the area of the brain most closely associated with memory and emotion, every day we are permanently linking our experiences to smell, which will continue to evoke emotional alert_responses within us for ever."</blockquote>

A Wedding where everything has its own signature scent

Chesterfield-based ‘chandler’ (that's technical speak for candlemaker!), Jane Helliwell, has launched a new <a target="_blank" rel="noopener noreferrer" href="https://scentstylingco.co.uk">‘Scented Passport’ range</a> that encompass memories of the many incredible places she visited while sailing the world on cruise liners during the 1990s.The stunning collection takes you on a fun, olfactory journey around the world — and consists of candles, diffusers and room and linen atomisers. Reflecting on her new collection, Jane says:<blockquote>“My new Scented Passport range was inspired by my travels during the 1990s. It offers a fragrant journey through some dreamy places in the world without having to leave your own home, filling spaces with scent allowing the olfactory senses to drift to a faraway destination. In the words of Rudyard Kipling, ‘The first condition of understanding a foreign country is to smell it’. I couldn't have put it better myself!”</blockquote><figure class="image"><img src="https://s3.eu-central-1.amazonaws.com/newspage.com-staging/company/698/images/0399f1b66be3b9f19ee041f54ab4deb4875d8d60e154f69f820a83f9f1a3d6cf2ffad75781b0cc2b5848840764db0a052c456d0b475a44f1c468a303efa8fb8d.jpeg"></figure><ul><li>Board the ship and sail away to Italy - with the rich overtones of opera, sensuous allure of citrus as the breeze wafts gently over the lemon groves. Fantastico! Scent notes of bergamot, pink pepper, juniper, jasmine, rose, musk and soft woods.</li><li>Leave port and head next to Istanbul - blending the vibrance of the spice bazzar, grandeur of the mosques and heady mix of the Grand Bazzar, this fragrance journey finishes in the peaceful pavillions of Topkapi Palace. Scent notes of orange blossoms, green stems, mandarin tea, lily, muguet, jasmine, spices, sandalwood and patchouli.</li><li>Next port we dock at Rio De Janeiro - straight from the brazilian streets - the carnival, samba beats and cool Copacabana vibe, all under the watchful eye of Christ the Redeemer, this is the fragrance of serious adventure and proper play. Scent notes of bergamot, mandarin, geranium, lavender, moss, musk and amber.</li><li>Casting off to Cairo - Egypt provides the ultimate inspiration for this traditional fragrance with a truly modern twist. Be transported to the city of buried treasure and of the Pharoahs - the true pioneers of perfumery. Scent notes include bergamot, orange, green leaf, pepper, clove, lavender, nutmeg and vetivert, finishing with sandalwood, cedarwood and tonka.</li><li>Finally, navigate into Monaco - the playground of the rich and famous led us to this lavish fragrance that exudes wealth, glamour and opulance - everything that's synonymous with uber-stylish Cote d'Azur Scent notes Armoise, citrus, jasmine, ginger, lavender, mint, rounded off with sandalwood, amber and vanilla.</li></ul>

The scent of foreign climes - Scented Passport

I haven't always been a Chandler but I have alwaysbeen intrigued by our sense of smell and how it can evoke strong memories and emotions. I have an ability to be able to distinguish the various components of scents which enables me to advise on the selection of a fragrance for a particular person or occasion. These skills ensure I can produce a unique and perfect scent style for each of my clients, which will last in their memories for ever.

Founder/Designer

The Scent Styling Company

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Chesterfield business receives boost from former Dragons’ Den star Theo Paphitis

Theo Phaphitis gives boost to Chesterfield small business

The Derbyshire candle maker backed by former Dragons’ Den star

Chesterfield candle shop reveals surge in ‘scented weddings’ as couples seek to make their big days more memorable

‘Our guests couldn’t dance and were wearing masks, but our wedding day was still perfect’

Chesterfield candle shop reveals surge in ‘scented weddings’ as couples seek to make their big days more memorable