Kate Chastey FEPAA, MCIM Outsourcing Expert and Franchisor of The Passionate PA Kate Chastey is director of The Passionate PA; a group of savvy, skilled and intuitive individuals that work in partnership with clients to create momentum and results. Each Passionate PA provides freelance business support services on a 1-2-1 basis, as well as to teams, helping to manage ‘to do’ lists, implement structure and process, drive efficiencies and, just maybe, change lives. Kate fell into the PA world after doing work experience shadowing Laurence Llewelyn-Bowen’s PA and then studying marketing at Bournemouth University. After an early career in the advertising industry and knowing she’d always wanted to run her own business, when the opportunity arose to bring all her skills to a role as a freelance PA in 2010, she jumped at the chance. She spent four years learning how to be a successful freelance PA and building the business into a successful brand in its own right. In the last decade she has worked alongside all sorts of business owners from tech start-ups to global business and the thrill of business growth, even today, is what gets her up in the morning. In 2015 Kate realised she had something really special – a trusted brand, a loyal set of clients and a profitable business model. With her passion for people, she embarked on franchising The Passionate PA to give other ambitious and commercially savvy individuals the launch pad and safety net they need to fulfil their own career ambitions as self-employed and highly sought-after freelancers. Today, Kate’s role is to lead The Passionate PA, helping her small hand-picked team of franchisees in their work with entrepreneurs. It’s a varied “job”, one where Kate gets to fulfil her passion for business, people, creativity and entrepreneurship in equal measure. Kate’s dedicated to helping others understand the freelance PA role in today’s business world and loves nothing more than assisting others on their journey to a confident, fulfilled and happy career.