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HMRC celebrates its app hitting 136 million logins this year: “It isn’t a digital triumph, it’s a metric of desperation”...HMRC is celebrating 136 million logins this year – but experts have warned “it isn’t a digital triumph, it’s a metric of desperation”.Millions more people are…
Axies Digital
The Law of Small Numbers - What Data Mistakes Are Made by Businesses? » Axies Digital[vc_row][vc_column][vc_column_text] Tags – Law of small numbers We all understand the importance of data. Data takes an even more paramount position in today’s business. But, the way some businesses use...
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How to Use Classical Conditioning in Marketing & Business?Want to connect with businesses in trade? Learn about cost effective digital marketing - Our mission is make the better services standout
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How Can Misleading Data Impact Marketing? Odd Stats in Marketing » Axies Digital[vc_row][vc_column][vc_column_text] Tags – Misleading Data – Meaningless Stats I recently read an article on BBC Sport, pointing at stats in football that don’t really mean much. The biggest example in...
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Context Collapse - Making the Mistake of Talking to Everyone » Axies Digital[vc_row][vc_column][vc_column_text] Tags – Context Collapse The inspiration for this blog comes from a recent article on The Drum by Andrew Tenzer. You can read the original article here. Have you ever...
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Data Ethics - A Case for the Future of Work and Business » Axies Digital[vc_row][vc_column][vc_column_text] Tags – Data Ethics What is your reaction to data and data sharing? Most of us have a nervous episode when we hear data sharing by the likes of Facebook, YouTube, and...
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Good Entrepreneurs Make Bad Investors - A Call for Change » Axies Digital[vc_row][vc_column][vc_column_text] Tags – Entrepreneurial Diversification The inspiration for this blog comes from a recent article in the Financial Times by Lucy Warwick-Ching. You can read the original...
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The Need for Emotional Intelligence in MarketingUnderstanding emotional intelligence in your marketing strategy is imperative. Learn more about emotional intelligence in marketing here
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Consumer Trust: Building for a Better Future with Data » Axies DigitalIn the past, the marketing industry has been shady about how data is used. It’s time to rebuild consumer trust. Learn more here.
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The Misdirections of A/B Testing in Marketing Analytics » Axies DigitalTags – A/B Testing When was the last time a marketer brought up A/B testing in front of you? For us, it happened last month. To be fair, A/B testing is such a darling of marketers that I get to hear it...
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The Death of Context in The Linear Use of Social Media » Axies DigitalTags – Death of Context Have you ever seen someone’s content and thought: this guy is out of touch. Good weather, bad weather; people living, people dying; business growing, business not growing: these...
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How to Create a Value-Based Marketing Strategy for Your BusinessAre you looking for a way to improve your marketing strategy? If so, you should consider value-based marketing. Learn more here
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Macromarketing: The Study of Marketing at the Macro Level » Axies DigitalTags – Macromarketing Macromarketing is the study of marketing at the macro level. This means that in macromarketing we look at how marketing affects society as a whole, rather than individual consumers....
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Predictive Analytics in Marketing: The What, Why, and How » Axies DigitalPredictive analytics is an analysis in which AI and machine learning are used in order to anticipate future actions. Learn more here