We are parents, who want to encourage the love of reading. We want children to "want" to read, rather than "having" to read is a chore. We know that 90% of a childs brain is developed by the age of 5. Personalised books, build creativity in a child, when they are the hero of the book. Less than 10% of childrens book have a diverse character as the hero of the book! It has been reported that children by the age of 7, now have their own tablet or device, we want to ensure we cultivate the love of reading from an early age. Good foundations, build strong structures!