Adam Castleton

CEO Adam Castleton co-founded Startle in 2012 after identifying an opportunity to haul dated background music technology kicking and screaming into the modern, highly-connected era. Previously Head of Digital Strategy at the London and New York agency, Rawnet, Adam has extensive technical and operational experience, working with companies such as ITV, 3M and Western Digital. He is a highly successful business leader who achieved business growth throughout lockdowns and COVID restrictions. He is also well versed in the hospitality and retail industries whilst having a keen passion for behavioural science.