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Content marketing that your mum would hate! Founded by Jessica Ross, Smashtag Social's bread & butter services are social media & copywriting but we work with clients to deliver all kinds of marketing strategies and campaigns that provide scalable, long-term returns on investment. Smashtag Social was born out of the pandemic, after founder Jess was made 'pandundant' from her full-time marketing job.

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Tesco has just dropped an absolute howler of an advert! Have you ever used a Tesco Clubcard? Well, according to their latest ad, you're now a cartoon monster with a face that'll scare your nan!&nbsp; Seriously, what were they thinking? Did they want to give us all nightmares? Or maybe they just hate their loyal customers? To be honest, it looks more like the original advert for The Smiler theme park ride at Alton Towers. But instead of having a fun day out on thrill-seeking rides, all we're left with is a creepy animation that'll haunt us forever. Come on, Tesco. We expected more from you. You're one of the biggest names in the game, but this ad is a serious own goal. So here's the question we're all asking: Who signed off on this monstrosity? We don't recommend viewing the horror for yourself. But be warned if you do, you might need a nightlight afterwards.<blockquote>Well, Tesco has certainly outdone itself this time. Their latest advert is a real masterpiece... of terror! As a loyal Tesco customer myself, I can't tell you how thrilled I am to be portrayed as a cartoon monster.</blockquote>

Tesco Advert Sparks Outrage and Controversy as Clubcard Holders Turned into Cartoon Monsters!

One of the South West’s most exciting new businesses has been shortlisted as part of a brand new awards programme. <a target="_blank" rel="noopener noreferrer" href="https://www.nationalstartupawards.com/">The StartUp Awards National Series</a> was launched to recognise the booming startup scene across the UK which accelerated since the pandemic began, and Smashtag Social are finalists in the Rising Star category. Smashtag Social have coined the phrase "content marketing that your mum would hate"; taking businesses away from the bland or the vanilla and shaking up their traditional marketing styles. After being made redundant during the first wave of the pandemic, Smashtag Founder &amp; CEO Jessica Ross launched a freelance business that quickly reached capacity and required additional team members. After securing two team members on the kickstart scheme and some additional funding, she now has big plans for the Smashtag Social empire.“We are dragging businesses, quite literally kicking and screaming, into the 21st century. We don't mind this though; we like a challenge.” said Ross. “We shine a spotlight on the marketing, social media, creative content and copywriting that is available to businesses who are looking for something a bit different.” she added. If you're a business currently in need of help with your marketing functions or a charity and would like to chat about the support that Smashtag Social can offer, then visit the website. ENDS&nbsp; - - - - - - - - - - - - - - - - - - -&nbsp; NOTES TO THE EDITOR Smashtag Social is a content marketing agency, that specialises in SEO &amp; copywriting, marketing strategy, social media audits, community management, campaign planning and marketing consultancy. With a flair for writing edgy content that makes businesses stand out against the competition in a way that is both relatable and engages customers, they can help drive traffic to your site and boost customer engagement.Founder &amp; CEO is listed as ‘Jessica Wicks’ on the awards website, professionally she is known by her married name ‘Jessica Ross’ so please use this in all publications. For interview requests or images, please email <a href="mailto:info@smashtagsocial.com">info@smashtagsocial.com</a> <a target="_blank" rel="noopener noreferrer" href="https://www.smashtagsocial.com/">www.smashtagsocial.com</a><blockquote>we are dragging businesses, quite literally kicking and screaming, into the 21st century.</blockquote>

Content Marketing Agency Smash-ing the Competition

<h2>LinkedIn Audio: The new kid on the block</h2> "What would the world be like if Clubhouse and Snapchat had a baby?". This is what sprang to <a target="_blank" rel="noopener noreferrer" href="https://www.smashtagsocial.com/">Smashtag Social</a>'s Founder &amp; CEO, Jessica Ross when she tried out LinkedIn Audio for the first time. Now, the first thing to mention is that LinkedIn Audio is currently being beta tested in the UK, with only a select number of content creators having been given access to the feature. So similarly to how Clubhouse first launched, with their exclusive, invite-only policy, you only really know about LinkedIn Audio if you're partially connected to someone who has access to it. Discoverability is definitely an issue right now, which LinkedIn are aware of and will surely be looked at as the feature rolls out eventually, and the only ways you can really find audio events are through searching hashtags such as #LinkedInAudioEvents or by being sent a direct invite by one of the speakers. The ability to filter their current events section to only audio events will make immediate improvements to the feature, improving event attendance too. Unlike Clubhouse, the recordings of a LinkedIn Audio event disappear aren't made public — only being used by LinkedIn's team for quality and safety purposes. The feedback from listeners on this has been that "it feels like a live immersive podcast" and has been received really well by all who've attended. One of the best features, adds Jessica is; "the emoji reactions are just fantastic! The ability to interact with the audience without them needing to come up onto the stage is a great feature. It can be used to take snap polls, find out how the conversations are being received and even play games." LinkedIn Audio events are intended to be widely promoted, hence the same format as their live streams which offer the opportunity to create supporting graphics, and encourage event build-up which will only get better as the beta testing goes on. &nbsp;<h3> So what are some of the best hacks to help navigate this new feature?</h3> 1. Use hashtags such as <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/feed/hashtag/linkedinaudioevent/">#LinkedInAudioEvent</a> and <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/feed/hashtag/linkedinforcreators/">#LinkedInForCreators</a> to stay up-to-date 2. If hosting, then utilise the 'green room' feature called the 'Pre-live room' to chat with your speakers before the event 3. Keep your graphics bright and interesting — don't be afraid to use bold colours! 4. Remind your guests to mute themselves when they're not talking 5. Most importantly... have fun! &nbsp;<h3> But why would you even bother with these audio events? What's the point of them?</h3> Recently LinkedIn announced their newest feature, The Podcast Network, further cementing their focus on supporting content creators on the platform. With the expansion of the LinkedIn Creator Manager team, this level of encouragement from the channel itself will only increase in helping this new breed of influencers to flourish.If you, as an individual, use the tools that LinkedIn have created then your personal brand will increase significantly — bringing with it increased sales and brand awareness. To stay up-to-date with some of the latest UK LinkedIn Audio events, follow <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/in/jessica-ross-marketing/">Jessica Wicks (Ross)</a> on LinkedIn.<blockquote>If Clubhouse and Snapchat had a baby, then LinkedIn Audio would be the result!</blockquote>

LinkedIn Audio Hacks To Level Up Your Personal Brand

You've probably worked your way through a vast array of articles that have told you to have a professional-looking photo, an easy-to-understand headline and plenty of explanation in the 'experience' section. I'm here to tell you that's wrong. LinkedIn is no longer a tool for recruiters. Somewhere to upload an online version of your CV or seek out HR managers. LinkedIn is a fully-fledged, pandemically-evolved social network, and people are engaging with it like never before. The first thing to point out is that LinkedIn thrives off people actually sharing content. If you're a serial lurker, then unfortunately it's 'no bueno' for you. It's not good enough to lazily hit the 'like' button either. It's all about what LinkedIn calls 'dwell time', which measures how long someone actually spends at your post. If LinkedIn thinks you just casually keep the platform open in one of your thirty tabs, occasionally checking on it when that little notification pops up then its algorithm is going to think you don't actually use it. So how do you increase the rank that the LinkedIn algorithm gives you? It's simple really. When it comes to <a target="_blank" rel="noopener noreferrer" href="https://www.smashtagsocial.com/">content marketing</a> you need to attract, engage and nurture. Attract people by sharing content of your own. Make sure it's something that inspires, delights or educates. Bonus points if you share videos, which encourage that dwell time.You need to keep people looking at your content for as long as possible. LinkedIn has created tools to help you with this, including releasing their own publisher for you to share your hand-written articles to your connections through them. Engage with others on the platform by posting comments on the content they're sharing, taking part in a live stream or even joining one of the new LinkedIn audio events. Nurture your relationships by staying in touch with them. Whether that's through a DM, or visiting their profile. There's no point just connecting with people willy-nilly and hoping to see results from it. Not sure how you're fairing?&nbsp; LinkedIn actually has a secret way of discovering how well you're doing through their <a target="_blank" rel="noopener noreferrer" href="https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index-ssi">Social Selling Score</a> (SSI). &nbsp;<blockquote>LinkedIn is no longer just a tool for recruiters. &nbsp;It's a fully-fledged, pandemically-evolved social network, and people are engaging with it like never before.</blockquote>

I'm a LinkedIn expert and these are my top tips to beat the algorithm

Content marketing that your mum would hate! Founded by Jessica Ross, Smashtag Social's bread & butter services are social media & copywriting but we work with clients to deliver all kinds of marketing strategies and campaigns that provide scalable, long-term returns on investment. Smashtag Social was born out of the pandemic, after founder Jess was made 'pandundant' from her full-time marketing job.

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