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Founded by Dan Gable 

Dan has worked on hundreds of TV programmes including some groundbreaking shows such as The Word, The Brit Awards, Big Brother and Top Gear.

He has shot and directed many corporate and music videos and has been on the board of various media companies including Air Studios. Dan is also a qualified Master NLP Practitioner, Hypnotherapist and Counsellor and is a well known figure in the television industry. 

Dan brings both his filmmaking and business experience to corporate video production. He can very quickly get to grips with brand values and is an expert in video marketing.
Dan writes monthly articles for Elite Franchise and Elite Business and hosts a weekly video podcast on everything marketing and personal development.


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The new law proposed is in the early days yet but will help crackdown on the estimated £900 a year per household that is spent on products we buy from fake reviews without even knowing, this move will make it illegal to pay for or to write up fake reviews. This is set to be introduced in order to tackle the problem of fake reviews on websites such as TripAdvisor and Amazon. The Government has said that the new law will help protect consumers from misleading information and false reviews. However, some people have criticized the move, saying that it could lead to a rise in prices for consumers as businesses may have to spend more money on marketing their products. Amazon has said it invests heavily in machine learning tools and human moderators to root out fake reviews and other fraud. The company said last year it stopped more than 200 million suspected fake reviews before they were viewed by shoppers. Amazon has cracked down on the practice, kicking companies off its marketplace when it finds out the seller has broken the rules. In May, it removed listings for electronics sold by Aukey and Mpow amid reports the companies had engaged in incentivized review schemes. Amazon also says it puts resources into removing fake reviews and the accounts that post them, adding that it blocked 200 million suspected fake reviews before they were posted in 2020.&nbsp; Maybe a solution like Shoutout.social could be the remedy to fake reviews. ShoutOut enables individuals to upload video reviews with a star rating which makes it harder to defraud consumers of their hard earned cash. Businesses simply sign up, upload their logo and branding then send a link to their customers or display a widget on their website and wait for the video reviews to flood in . ShoutOut has also integrated with review site Trust Radius and Trustust to power their video reviews. As part of measures designed to improve consumer protection, the government will give the competition watchdog more powers to tackle rip-offs and poor business practices, including being able to fine companies. If the plans pass into law, the Competition and Markets Authority will be able to enforce consumer law directly, and will have the power to fine businesses up to 10% of their global turnover for mistreating their customers. How this new law works in reality is yet to be seen because we’ve had many laws before that have come and gone where it’s made a minimal impact. It also opens up the debate of the wider internet being regulated, is that the utopian future we all want? &nbsp;<blockquote>Could this solve the problem of fake reviews?</blockquote>

How do we combat Fake Reviews?

Founded by Dan Gable Dan has worked on hundreds of TV programmes including some groundbreaking shows such as The Word, The Brit Awards, Big Brother and Top Gear. He has shot and directed many corporate and music videos and has been on the board of various media companies including Air Studios. Dan is also a qualified Master NLP Practitioner, Hypnotherapist and Counsellor and is a well known figure in the television industry. Dan brings both his filmmaking and business experience to corporate…

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Media coverage of Dan Gable