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Jo has worked in the hospitality and events sector for two decades, both working at large sporting venues such as West Bromwich Albion FC, Birmingham City FC and Silverstone Circuits, as well as working for the NEC Group at the International Convention Centre.

Jo's venue, events and hospitality expertise has held her in good stead to support Sheer Edge clients with the very best experience.

It's no wonder the business won Customer Service of the year awards 2019 at Nachural Entrepreneur Awards customers are most definitely at the heart of what the business do.

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Sheer_Edge_eBrochure 2021.pdf

Jo Ferreday Sheer Edge.jpg

Jo Ferreday

Market Harborough based Hospitality and Events agency, Sheer Edge Ltd, has done it again, they are ‘Creative Team of the year’ Finalists for the Conference News Agency Awards, and they don’t stop there.&nbsp; Sheer Edge had a fantastic surprise last month, they have been nominated for ‘The Best Customer Service’ award at the SME National Business Awards 2021 a public vote award. Sheer Edge are overwhelmed with the support and well wishes for their successes “this is well deserved for you and the team” commented a LinkedIn supporter.&nbsp; 2020 was a bumpy ride for hospitality and events sectors and individuals, but the tenacity, drive and team work brought them closer together and they were determined to ride this out in style and conquer whatever came their way. &nbsp;Sheer Edge who have very much been part of this journey. &nbsp;It's safe to say they hit the ground running with new initiatives, a new way of thinking and a new philosophy on the “new norm”.&nbsp; To be in line for two amazing awards just highlights the determination from the team at Sheer Edge. Jo Ferreday, Managing Director of Sheer Edge says: “we feel extremely humbled and proud to have been nominated for these awards, yes it's been a huge challenge. However, I truly feel blessed to work with an extremely talented team and am so grateful our clients have trusted us to work with them on their digital events as well as their live events. Confidence in returning to live events in 2021 is growing but there is still a big degree of uncertainty, our recent white paper highlights this”. So not only have they shown us that can defeat the odds, been nominated for two awards, they go even further and develop a White Paper, ‘Confidence in returning to live events. They wanted to highlight current misconceptions and worries that people have when they think about or hear the words ‘live events'.&nbsp; Sheer Edge wanted to highlight key concerns so that the venues and all involved in running events could support should anyone be thinking about returning to live events, Sheer Edge have some great event solutions, they can help you plan your event and deliver in a way that will surpass your expectations.&nbsp; ENDS For further information about how you can participate, please contact Sheer Edge: hello@sheeredge.co.uk or go to any of their social handles;&nbsp; Facebook: https://www.facebook.com/sheeredge Linkedin: https://www.linkedin.com/company/sheer-edge-hospitality-&amp;-events/ Instagram: https://www.instagram.com/sheer_edge/ Twitter: https://twitter.com/sheer_edge &nbsp; &nbsp;<blockquote>Jo Ferreday, Managing Director of Sheer Edge says: "we feel extremely humbled and proud to have been nominated for these awards, yes it's been a huge challenge. However, I truly feel blessed to work with an extremely talented team and am so thankful our clients have trusted us to work with them on their digital events as well as their live events. Confidence in returning to live events in 2021 is growing but there is still a big degree of uncertainty, our recent white paper highlights this.</blockquote>

The best is yet to come

Market Harborough based Hospitality and Events agency, Sheer Edge Ltd, need your help. They are in the midst of collating data for their new Whitepaper due to be published in April “Confidence in returning to live events in 2021” Sheer Edge would love for their clients, friends, connections, business associates, venues as many working professionals to all be involved in creating a thought provoking, informative piece, which they hope will help guide your decisions and considerations on the return of events in 2021. Jo Ferreday, Managing Director of Sheer Edge says: “We want to educate readers, giving them facts and figures surrounding live events in 2021, reassuring people that they are not the only ones worried, confused and uncertain about organising and attending a live event after all this time. We want to give people the opportunity to make an informed choice about the events they choose to attend, arrange or host. The whitepaper will bring light to many different perspectives, giving each individual the opportunity to voice their opinion and a true picture of how the industry feels as well as their plans to bounce back after this turbulent time”. Sheer Edge are currently running two surveys which will give them the valuable data they will need to create this white paper, details to get involved are below. Jo states “It’s important to remind everyone that your answers are confidential and will be used for the sole purpose of their Whitepaper only. We look forward to sharing the final outcome with you, and we thank you in advance for taking part”. To take part please follow the links: Venues; https://www.surveymonkey.co.uk/r/SKP5YGY Organisers/attendees; https://www.surveymonkey.co.uk/r/J6VX56N &nbsp; &nbsp;<blockquote>Jo Ferreday, Managing Director of Sheer Edge says: “We want to educate readers, giving them facts and figures surrounding live events in 2021, reassuring people that they are not the only ones worried, confused and uncertain about organising and attending a live event after all this time. We want to give people the opportunity to make an informed choice about the events they choose to attend, arrange or host. The whitepaper will bring light to many different perspectives, giving each individual the opportunity to voice their opinion and a true picture of how the industry feels as well as their plans to bounce back after this turbulent time”.</blockquote>

Market Harborough Events agency creates White paper on Confidence in return to live events in 2021

Jo has worked in the hospitality and events sector for two decades, both working at large sporting venues such as West Bromwich Albion FC, Birmingham City FC and Silverstone Circuits, as well as working for the NEC Group at the International Convention Centre. Jo's venue, events and hospitality expertise has held her in good stead to support Sheer Edge clients with the very best experience. It's no wonder the business won Customer Service of the year awards 2019 at Nachural Entrepreneur Awards…

Managing Director

Sheer Edge

Media coverage of Jo Ferreday