At MOPS22 we work closely with CFOs, Finance Directors, CMOs and Marketing Leaders to find where the money is being wasted. And it almost always is unused, underused or mis-used marketing software, broken tracking, campaigns that flop, or agencies charging big fees without delivering. We will find it, and fix it, that way protect businesses from wasted marketing spend and give them visibility, control, and results.

We also consult in Responsible Content Operations (RCOPS) to help with the content chaos caused by using AI in your marekting content supply chain without putting guardrails in place first (aka clean data, clear processes, and defined responsibilities).