“I’ve started following a few Instagram accounts that talk about these issues – @notonlypinkblue and @lettoysbetoys are great – so it’s made me educate myself about the way other people see things.”

WHEN Emma Willis posted a photo of her “little style icon” son on Instagram a few months ago, it never occurred to her that it might be controversial.

Clare Willetts, tells us why she gave up a career in advertising to start Not Only Pink and Blue to help children exclude some negative stereotypes

Getting To Know You: Clare Willetts, founder, Not Only Pink and Blue

Author Kate Long shared images of girls’ items telling them to “be kind” or “keep on smiling”.

Primark accused of selling ‘hugely sexist’ kids clothes

Recent ONS data reveals that the gender pay gap for UK workers has widened to 8.3% this year, from 7.7% in April 2021.

ONS data shows the gender pay gap has widened to 8.3% - HRreview

Clare previously worked in marketing and advertising for 20 years leading agency teams at TBWA and M&C Saatchi, before going on to head up Customer and Brand Experience at Virgin Group. 
Now as Founder of notonlypinkandblue.com she delivers talks and raises awareness about the long-lasting effects of stereotypes and works with leaders from multiple fields to map and promote the benefits of a world that does not stereotype children.

Clare Willetts's Media Coverage