Founder of NOKAMO Consulting previous co-founder of LIFE and Twelve Agencies working with clients like Nestlé, Coca Cola, GlaxoSmithKline, Whitbread,

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Ian Humphris

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n a year marked by economic slowdown &amp; uncertainty, Nokamo Consulting has increased its annual revenue from £470k two years ago to £2.1 million. Nokamo Consulting believes its gap in the market is left out by branding agencies who are ‘style over strategy’ and traditional consultancies, such as EY and Deloitte, who are ‘optimisation obsessed’. This month, ICAEW’s Midlands Business Confidence Monitor for Q4 2022 reports business confidence in the West Midlands has fallen even further. Ian Humphris, Co-Founder and Chief Executive Officer at Nokamo Consulting says, “As the recession starts to squeeze wallets, businesses must out-think not out-spend the competition.” Welcoming a string of new clients in 2022, including Old Jamaica Ginger Beer, Butcher’s Petcare, PGL, Le Chameau, Schoffell and Côte restaurants, the firm continues to bring together senior industry experts in strategy, brand consultancy and creative services. Notably: Creative Director, Chris Robertson, from the United States, who has over 20 years’ experience working for global brands such as Mars, Beats by Dre, FIFA World Cup and more. Strategy Partner, James Graemer, former Managing Partner at LIFE agency who has experience working with Coca-Cola on its trade and shopper strategy, Virgin, Boots UK and more. Chief Operations Officer, Rachel Deacon, who held roles with Carlson Marketing, Coca-Cola and RGD Communications. Creative Partner, Justine Robert-Davies, who has 15 years’ experience working with brands such as GSK, Nestlé, Whitbread, Chicago Town and more. Nokamo Consulting has grown out of its Digbeth Custard Factory offices and can be found in its new offices on Bennett’s Hill.<blockquote>Humphris continues, “This year has shown the appetite businesses have for a consultancy like ours, showing the commercial value in brand building.”</blockquote>

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