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What do you plan to do differently in 2023?

Journalist: John Fitzsimons, Freelance

ended 03. January 2023

First off, happy new year brokers!

Can I get your thoughts on what you plan to do differently in 2023?

It's almost certainly going to be a really challenging year, so are there aspects of your business - from communication to diversification and recruitment - that you aim to handle in a different way in the coming year?

Any and all thoughts very welcome!

All the best

7 responses from the Newspage community

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Gareth Davies
Director at South Coast Mortgage Services
There's no doubt that, as brokers, we need to work harder this year. Let's face it, it's not been particularly difficult to find new business sources in recent years, even throughout the pandemic period. Targeting specific niches and areas will be key in 2023. With the likelihood of a drop in purchase activity and buy-to-let especially, it's a case of knowing what client you want to go for, and then tailor your marketing to them. I feel we'll see a reduction in the number of advisers out there by the end of the year. 2023 could be a rough ride.

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Imran Hussain
Director at Harmony Financial Services
This year is going to prove much more tricky with the amount of uncertainty in the market, with purchase activity likely to be lower, especially in the buy-to-let space; great advisors who deliver great service will be fine, but I feel we will possibly see a reduction in advisor numbers by the close of 2023.
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Zaid Patel
Director at Highcastle Estates
Social media will be bigger than ever this year. It will be about creating the right content to target the right audience to bring in the best clients. We're also starting a podcast this year, which we hope will help massively.
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Gary Boakes
Director at Verve Financial
We already started our plans for 2023 late last year, and we have increased our social media presence and media presence. We have sponsored local bowls, golf clubs and a University athletics team to gain exposure locally. We plan on changing the website to gain more leads through our website and will be using podcasts, SEO to gain more traffic to the website. We will also be launching our subscription-based financial advice service to help with the advice gap area.
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Alastair Hoyne
CEO, Finanze Capital at Finanze Capital
No change for us, we are continuing to grow and take market share and this year we expect to double our volume of business. We expect a significant increase in bridging for investment purposes as astute portfolio landlords take advantage of the significant discounts in the market and those properties in auction as a result of foreclosure. We do hope to see an improvement in timelines to close transactions however, specifically from legal and valuation, and hope that as more and more individuals return to the office at service providers that will improve transaction timelines.
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Graham Cox
Director at Bridging Hub
Becoming a true expert in specific market segments will be key in 2023, as will producing marketing content that stands out from the crowd. We're also expanding into new niches where there's less competition.
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Paul Neal
Mortgages & Equity Release Advisor at First Choice Financial Services
Play less call of duty and drink more