What are your thoughts on new social media platform 'Threads'?

As property developers, we are carefully considering whether to use the new Threads platform as a business tool. However, I have reservations due to several limitations - the absence of essential features like hashtags and keyword search functions hampers our ability to track industry trends and stay informed. The lack of a direct messaging function is not ideal either, and the absence of a desktop version limits productivity in managing data and documents. Considering these factors, we currently prefer to stick with existing, more established tools.

While the sleek and user-friendly interface of Threads is appealing, its current limitations outweigh the potential benefits for professional endeavours. If however, Threads evolves to meet those requirements, it may become a viable business tool in the future. Until then, we will rely on established platforms that not only provide a more comprehensive and tailored experience but also have a critical mass of users for them to be useful.

First thoughts: Oh no not another social media platform! Second thoughts: Oh this hits differently! How refreshing the feed was to see kind, connecting, inviting posts. If Threads can hold onto its 'friendly' nature it's a winner for me, a Clinical Psychologist!

We believe social media is a powerful medium for communicating news, views and information to our clients, partners and followers. At Finanze we already have a good social media footprint and continue to use this alongside other more traditional marketing methods. As with all new channels it’s inevitable people will want to try it out. Some will love it, whilst others will want to stay with a platform with which they are familiar and comfortable. Finanze have already taken advantage of the new Threads channel through Finanze Success our marketing, publication and educational arm. We will continue to communicate with our clients through social media ensuring valuable and informative content reaches them where they feel best served.

First thoughts on Threads is, if this is using the Instagram platform how come the servers are falling over so badly on launch day? Must try harder Mr Zuckerberg