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Tough new laws to make online marketplaces safer

ended 21. July 2025

New laws are being introduced to make online marketplaces safer and protect the public from dangerous products, it was announced today. The new legislation will provide powers to target new and emerging dangers and hold online marketplaces to account for dangerous products sold through their platforms, creating a level playing field with bricks and mortar stores.

The rising popularity of e-bikes and e-scooters, the Department for Business and Trade says,  has brought with it an increase in safety incidents – the Office for Product Safety and Standards in 2024 received reports on 211 fires involving e-bikes or e-scooters - equivalent to a fire every 1.7 days.

Most of these reports (175) were from London Fire Brigade, and many were caused by unsafe lithium-ion batteries purchased through online marketplaces.  

To help address the sale of unsafe products like these by online marketplaces, the Government intends to introduce requirements for online marketplaces at the earliest opportunity to update their responsibilities. These will create a proportionate regulatory framework where online marketplaces are expected to:

  • prevent unsafe products from being made available to consumers
  • ensure that sellers operating on their platform comply with product safety obligations
  • provide relevant information to consumers;
  • and cooperate closely with regulators. 

Product Safety Minister Justin Madders said: “By giving regulators the teeth to clamp down on unsafe products, we’re ensuring people can shop with confidence whether online or on the high street. This will establish a level playing field and mean online marketplaces are held to the same high standards as bricks and mortar shops, ensuring we back businesses and protect consumers as part of our Plan for Change.”

Have you ever bought something seemingly legitimate but totally unsafe online - a product that has caught on fire, say, or potentially caused harm? If so, tell us all about it. And if you're a retailer, share your views, too.

2 responses from the Newspage community

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At last, online marketplaces are being told to play by the same rules as everyone else. The Government’s new product safety laws aim to stop dangerous goods like lithium-ion death traps disguised as e-bike batteries being flogged by anonymous sellers with names like “BestTech4U” and addresses in fictional postcodes. It is not before time. In 2024, there were 211 fires involving e-bikes and e-scooters, most linked to low-grade batteries bought online. That is one fire every 1.7 days about as frequent as my builder asking for a tea break.

Traditional retailers have had to meet rigorous safety standards for years, while online giants have hidden behind the “we’re just a platform” excuse. If I tried that line with building inspectors, I’d be out of business by Friday. Regulation must apply evenly across the marketplace, digital or otherwise. These new rules may not spark a complete clean-up, but they might finally stop online retail from acting like a dodgy car boot sales.
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I an unsure how this would work, but good.

These bikes are menacing and completely unregulated.

They also aid a lot of crime.

They should be licenced like a moped .