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Subcription traps: What can consumers do now?

ended 13. August 2026

Andy Burnham and the Labour government have announced they will be bringing forward the "easy to exit" rules by three months to January 2027.

The new measures aim to eliminate “subscription traps” that currently cost UK consumers an estimated £1.6 billion a year on services they no longer use.

Under the incoming rules, businesses will be required to provide:

  • Clearer up-front information on terms and pricing 
  • Regular renewal reminders before charges kick in
  • Simpler, frictionless cancellation processes matched to how you signed up
  • An enhanced 14-day cooling-off period will also let consumers cancel after a trial or long-term contract renews

The changes are expected to save UK households around £400m annually. Or, up to £170 per person.

With over four months until the rules come in, what can UK consumers do now to give themselves room to breathe in the cost of living crisis without compromising on their lifestyle?

6 responses from the Newspage community

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"The cost-of-living crisis didn't start yesterday, so these new rules can't come in soon enough. However, there is no 'one size fits all' solution. The broadband market already has many consumer protections in place. While Labour's new measures may complement these existing rules, their overall impact on broadband subscribers may be limited.

"Broadband is an essential bill that the majority of households simply have to pay. If the government truly wants to help, the most effective step would be to ban in-contract price increases.

"Broadband subscribers don't have to wait for regulation to take action. Contracts typically run for 24 months, after which customers are moved onto a rolling monthly deal at a significantly higher rate. 8.8 million bill payers are out of contract and free to switch today. On average, switching to a new deal saves customers £183 a year and in most cases, customers will secure a deal with faster speeds than what they were on before."
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We are all guilty of having things going out of our accounts on a monthly basis and rarely review what we are spending. These subscriptions are the 'only' expenditure where you allocate it mentally as 'only £15pm' but they all add up. The best thing is to review your bank accounts to see if you truly know what each expense is and ask yourself if you use it or get value from it. If the answer is a resounding 'no', you don't know what it is or you can do without it, cancel it down. Also don't be shy to negotiate better terms and deals as everything pays for something.
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Subscription traps are one of the quiet pickpockets of household finances. It is absurd that firms can let you sign up in seconds, then make you hunt for a phone number, sit in a queue, or navigate a maze to cancel. Until the rules change, consumers need to do their own spring clean: check bank and card statements, cancel anything not used in the past month, set calendar reminders before free trials renew, and use separate virtual cards or spending pots where possible. Do not assume a small monthly payment is harmless. Five forgotten subscriptions can easily become a family food shop. The bigger point is fairness: if a company can take your money at the click of a button, it should let you leave the same way. January 2027 cannot come soon enough.
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“Easy to cancel” means little unless a company acknowledges and acts on it. I emailed Village Hotel Gym within my notice period using the process I was told to follow. Nobody replied, so I followed up and kept every message. Two month later, debt collectors demanded about £700. For nine months I repeatedly sent both organisations the timestamped evidence. Replies often took weeks and consisted of another payment link. The demand fell from roughly £700 to £400 and then £200 before contact stopped, without explanation or apology. Consumers should cancel in writing, retain emails and screenshots, request confirmation and state clearly when a claimed debt is disputed. But the burden cannot sit entirely with them. Cancellation should produce a dated acknowledgement; evidenced disputes should receive human review before collection continues; and businesses should have a deadline to correct the account. A right to cancel is ineffective if exercising it creates a second job for the customer.
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You don't have to wait for a company to stop taking money for a subscription you've already decided to end. If you pay by card, tell your card issuer to stop the recurring card payment, and they have to stop it, even if you haven't contacted the business. They can't insist you contact the company first, though the FCA says to let the business know where you can. Ask by the end of the business day before the next payment is due, or you can still be charged. There is one catch: stopping the payment doesn't end the contract, so anything you owe under it, you still owe. Use it on the app that kept billing after you cancelled, and you give up nothing you actually use. Bringing the rules forward is welcome, but a date in a press release isn't law, and none of it helps you today. The money you free up this week is money you'd already decided to stop paying.
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Don’t wait until January. Treat your bank statement like a subscription crime scene. Go through three months of spending and look specifically for recurring payments you’ve stopped noticing.

The trick isn’t to cancel everything and make life miserable; it’s to stop paying for the same lifestyle twice. If you have four streaming services, rotate them rather than stacking them. Downgrade memberships you still enjoy but don’t fully use, cancel forgotten trials and put a calendar reminder in before every renewal date.

I’d also separate ‘unused’ from ‘important’. Cancelling Netflix is one thing; cancelling insurance or financial protection you actually need because money is tight can be a very expensive false economy.

Small monthly payments are dangerous precisely because they don’t feel expensive. £8 here and £15 there can quietly become hundreds of pounds a year.