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Rightmove: should you re-list?

Journalist: Frances Ivens, Telegraph

ended 21. July 2025

Rightmove's latest HPI shows that housing stock on sale is at the highest level in 10 years.

Would sellers be better off taking properties off the market and re-listing them later in the year? Are there some properties that are selling better than others at the moment?

5 responses from the Newspage community

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Relisting can help, but it’s not a magic reset button. With stock levels the highest they’ve been in a decade, buyers have options, and anything that’s been lingering too long starts to look like there’s something wrong with it. If a listing’s gone stale, it might be worth taking it down and relaunching, but only if you're tweaking price, photos or strategy. Just reposting the same thing doesn’t fool anyone. We’re still seeing decent movement under £350k, especially for well-presented family homes, but anything nudging £500k or higher is crawling. That price point has really slowed down, and sellers need to be realistic if they want to get moving
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With housing stock at decade-high levels, sellers face a genuine dilemma: persevere or press pause? The brutal truth is that simply relisting identical properties won't magically attract buyers who've already scrolled past once - they're not goldfish with three-second memories.
It's undeniably a buyers' market, and I advise all clients to negotiate hard, as properties are still moving when priced realistically. Well-positioned family homes under £350k continue showing solid activity, whilst properties approaching £500k require serious price reflection to generate movement in today's choosy market climate.
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With the recent changes to mortgage lending rules which have opened up lenders' appetite and ability to lend higher income multiples, it'll be interesting to see if this feeds through to greater activitity in the property market; particularly first-time buyers and those moving to their second home.
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Re-listing can give a property a real boost by triggering buyer alerts for new listings and resetting its perceived market value. Stale listings often appear overpriced or undesirable, so a re-launch with refreshed photography can attract new interest. The downside is that savvy buyers may notice the property has been listed before, but the uplift in visibility and engagement might outweigh that risk in today’s competitive market.
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Rightmove says housing stock is at a ten-year high, and suddenly every seller thinks they are in a clearance aisle at John Lewis. The temptation to pull your listing and “relaunch” in autumn is understandable but hardly strategic. This isn’t the FTSE 100; you can’t outwit the market with clever timing and a fresh lick of paint.

Certain properties are still selling, three and four-bed family homes in the South East with good schools and a half-decent EPC rating are holding their own. But flats in oversupplied city blocks will be waiting until the next rate cut or Royal baby.

Re-listing might clean the “days on market” clock, but the buyers haven’t changed. They are interest-rate aware, mortgage-tied and expecting value. What sells now is realism, not reinvention. I would strongly advice home owners not to try to game the algorithm. Price it properly, present it well and if you get a serious offer, take it. In a market this bloated, time is not necessarily your friend.