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Rebrand of shared ownership

Journalist: Jake Carter, Mortgage Introducer

ended 07. March 2023

Just Mortgages wants a rebrand of shared ownership.

Do you agree with this?

How do you believe a rebrand could benefit consumers?

Could improved education help to avoid the misinterpretation of the scheme? How could this be rolled out?

1 responses from the Newspage community

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Riz Malik
Independent Financial Adviser at R3 Wealth
If rebranding the scheme entails educating and raising awareness, I think it's a fantastic idea. However, before you rebrand the scheme, I believe it should be taken back to the drawing board and simplified. Communicating with scheme providers can be difficult, and the sales market is not as liquid as selling a property that is not part of a shared ownership scheme. There may be restrictions on who you can sell to, and potential buyers may be ineligible for shared ownership or be put off by the restrictions.