Copy article

Property Circle has launched lead gen platform

Journalist: Jake Carter, Mortgage Introducer

ended 19. September 2023

Property Circle has launched a platform designed to help mortgage brokers maximise lead generation from their client banks.

What are the best ways to generate leads?

Are platforms like this a good option?

Is this something you have been calling out for?

How much will this benefit you on a day to day basis?

What further technological insights would you like to see for brokers?

3 responses from the Newspage community

Copy all

Copy

Editor
Stephen Perkins
Managing Director at Yellow Brick Mortgages
Any decent broker will be maximising their own client bank already and well versed in cross sales. Many brokers struggle attracting enough new clients rather than working their existing bank of clients. Not sure i see the value in this, especially if training devised by someone who has not been a mortgage broker.
Copy

Editor
Ranald Mitchell
Director at bad credit mortgage specialists Charwin Mortgages
Keeping in touch with your clients with meaningful touch points and review dates has always been good business practice, keeping your brand and service ever present. Consumers are fundamentally disloyal and any competitor who is in the right place at the right time is likely to have a chance to poach your business. My concern with systems like Property Circle is that firms may end up spamming clients, annoying them with irrelevant messaging and switching them off your brand. Anyone entering in to own brand marketing needs to have deep pockets, it is not cheap.
Copy

James Bull
Mortgage Broker at JB Mortgages
This sounds an awful lot like Dashly which is already out there. In my experience services like this are very expensive gimmicks which are not cost-effective for mortgage brokers. It is not very difficult or time-consuming to set up a spreadsheet with mortgage end dates on it and pick up the phone with your client 6 months in advance.