Copy article

Mortgage brokers should stay in their lane

Journalist: Newspage News Team Alert

ended 28. February 2024

In a recent article in Mortgage Introducer (click >> here <<), the head of bridging and development finance at a packager alluded to “fly-by-night” mortgage brokers adding the word ‘specialist’ to their titles, effectively as a money-making exercise. He believes that clients could end up with worse deals by approaching a broker over a specialist packager. Newspage is keen to get your views as to who is better placed to advise clients in the specialist market - brokers or packagers? Is there still a place for a broker who offers holistic advice as opposed to referring off to numerous other firms? Any other thoughts on this article, send them across.

13 responses from the Newspage community

Copy all

Copy

Any company name or strapline is of course to entice customers to that particular business. Specialist brokers and specialist packagers are simply a conduit to get the client where they need to be. The term specialist is often used in my mind to attract a client to that service, after all you wouldnt take your Lambo to 'Dick n' Daves' Garage Services', but you would likely take it to 'Lamborghini Specialist Services'. Many packagers dont have brands the customers recognise or trust, so in comes the broker, who often already has the client's trust or is referred to from a trusted source. That broker can then refer onto the packager, if needed. Packagers deal with a handful of lenders to present a 'fully packaged' case, often with no advice given on their part. A packager who bemoans the broker who acts in the best interest of a client and performs financial triage by refering off to a particular specialist packager, is kind of biting the hand that feeds them.
Copy

Experienced mortgage brokers will be more than comfortable with working in specialist markets, whilst those new to the industry may not be skilled sufficiently and that may be the danger trying to be highlighted here. However, as a packager that relies upon a referral model for business, and adopting some high added fee models, they need to make sure they don’t end up costing broker clients a poor deal themselves.
Copy

I am excited to see more brokers wanting to move into specialist areas of advice. I honestly don’t believe this is a “jack of all trades” approach because we need more complex advisors that are equipped to provide solutions for all client situations. Having more experienced advisers covering specialist lending and not having to refer to third parties enhances the customers journey, retaining that relationship for life. We have been in the specialist space for several years now and I can honestly say that investing in advisors' training, knowledge and development is the way we improve the industry as a whole. A tough feat that takes time and effort for any principle.
Copy

Its dissapointing to read comments like these from someone in the industry. To call inexperiened advisers "fly-by-night" probably isn't the wisest choice of words from someone that relies on business from these exact same advisers. The term "specialist" is often used to inflate fees and when you have a realtionship with a client rather than pass them to someone who will charge an eye-watering amount, it's about putting in the extra effort and research to find them the right solution.
Copy

The irony of a man who works for a firm that advertises its only two residential mortgage advisors as 'specialist residential mortgage advisors', whilst bemoaning other hardworking, regulated and qualified mortgage brokers, is laughable. His comments sound like he's just come out of a meeting with his bosses who have given him a roasting because he hasn't generated enough business for them, however with comments about brokers like this being made, he really has bitten off the hand that feeds him. I'll probably see this bloke at the job centre next week when I pop in for a specialist mortgage appointment with one of the staff there looking to buy their first home. Any broker passing this guy leads should hang their heads in shame and look for another industry to be shafted in.
Copy

I recently needed a specialist packager, and approached Truffle Specialist Finance. They wanted a somewhat obscene £4,995 advice fee on a £212,000 secured loan. An alternative packager wanted £2,495 for their advice fee. The mortgage deal itself was the same with either firm. I told Truffle we would not be proceeding. Truffle immediately dropped their advice fee to £1,995 in an attempt to win the business — the fastest lane change I ever saw. Truffle can certainly speak from experience when it comes to clients ending up with worse deals.
Copy

I think Luke Egan was supposed to send that to his own marketing team and not Mortgage Introducer. Truffle Specialist Finance homepage has them noted as "specialists in secured lending". That's everything. It is a shame, as Luke is correct that it is better for clients to seek out brokers who specialise in niche areas rather than ones that are generalist “Jacks of All Trades, Masters of None".
Copy

Of course there is a place for holistic advisers. If an adviser is confident enough to research and find the best solution for their client, who has put their trust in them, then absolutely they should be able to assist. Conversely, if a broker doesn’t feel confident in a certain area, there should be an opportunity to refer to a specialist packager. But holistic brokers should not just be expected to do standard first-time buyer loans and remortgages.
Copy

Charles Breen
Founder at C B
Its all about experience and ability and not titles. Some packagers hide behind their position as "experts" simply to charge eye-watering amounts but provide a terrible service that a quality broker who is knowledgeable and competent could easily provide. Packagers are more often than not just expensive middlemen.
Copy

I agree with the sentiment but believe drawing a line between brokers and packagers is misguided. Many solo brokers are highly experienced, while some within packager firms may still be learning. However, the ease with which one can obtain CeMAP certification, register a company, and begin trading has saturated the market with self-proclaimed experts, making it challenging for consumers to find reliable advice.
Copy

This is a ridiculous statement from a person attempting to justify their place in the mortgage industry. An experienced broker will be just as good as a 'packager' whose primary job is to make sure the broker hands over all the correct paperwork, which is essentially the job of an administrator.
Copy

When it comes to specialist advice, relationships are everything. I doubt comments like this will help build relationships with brokers. There is a place for packagers, as not all brokers either have the will or skill to advise on all types of finance. But to describe those that do as "fly by night" is either brave or just plain stupid for someone who works for a firms that relies upon referrals for its business. Personally, I find the suggestion that a client would be worse off for not using a packager as the hardest comment to swallow, as typically packagers charge eye-watering fees for their advice in comparison to a broker and do little if anything to justify them.
Copy

It's a Ratner moment, this. Head wobbling stuff.