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More people turning to PTs

ended 23. May 2023

A journalist at the Daily Telegraph is writing an article on the fact that, with remortgaging down (because getting a rate with a different lender requires fresh affordability checks, which many who borrowed a couple of years ago can no longer pass since rates rocketed), a lot of people are having to go for product transfers instead. The worry is that this is stalling competition, as a lot of people are stuck with whatever their current lender can offer them, with no remortgage options. Are you seeing a rise in the number of PTs? Is the affordability issue many are struggling with impacting their choice — and competition in the market?  

12 responses from the Newspage community

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With affordability tests being tightened by lenders and real incomes stalling with outgoings increasing, affording your mortgage is a real dilemma. This makes remortgaging challenging, where it would have been simple two years ago. If you cannot meet the criteria, you limit your choice and in some circumstances your only option is to remain with your lender as they won’t do further checks. The good news is that lenders have become more savvy to those coming to an end of their mortgage deal and lots of lenders are now offering really competitive rates to people to remain, so if you’re in this situation it might not be as dire as it once was.
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Product transfers account for around 75% of my mortgage renewals so far in 2023, up from 50% last year. In general, the rates offered through a product transfer tend to be competitive, especially with the high street lenders, with many now personally pricing their deals (Halifax, Santander as an example) based on credit bureau information and account management. Tighter affordability assessments have also ruled out a remortgage for many of our clients, even to borrow the same amount, but with the pricing of many product transfer products as good, if not better than equivalent open market options, the need to move to a new lender is not justified for the costs involved. And their lack of a formal affordability assessment and ease of application is appealing to clients, too.
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We are seeing an uptake in product transfers, but not because of affordability issues (on residential mortgages). This is more down to lender tactics, and the cost of obtaining business (or retaining business). More lenders are realizing that this is going to be a difficult period in which to obtain new business so it is far easier and cheaper for them to offer good rates to existing clients. It is still vitally important for clients to speak with a broker who can compare the current lenders offering to the rest of the market, but in many cases, current lender rates are the equivalent of, if not better than those on the open market. The process is much simpler too. It's a different story with buy-to-let though, and the reason for the rise in product transfers here is because of affordability and the rental stress test calculations that lenders are using due to higher rates. Rental income is just not sufficient to obtain the current level of mortgage required in most cases.
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There is no doubt that product transfers really help homeowners and make the rate-switching process straightforward. The issue is many borrowers automatically stick with their lenders rather than shopping around so they potentially end up paying more in the long run. This is often because they do not want to go through the hassle of remortgaging. Some lenders also do not offer existing customers the same rates as their new customers. We have found many no early repayment charge free deals are not offered when taking a product transfer which is why many borrowers stick on super high standard variable rates often price around 7.5%.
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We always go through full, whole-of-market research so we can advise people the best course of action. In most cases we've worked on recently, clients could secure deals with other lenders but it hasn't made sense; mainly because the deals offered to existing customers are so competitive. There are a few notable exceptions though, for example where borrowers may have a mortgage with a more specialist lender because of past credit issues and they’re now in a position to remortgage to a more mainstream lender at a much better rate. Even where a remortgage is a marginally lower cost than a product transfer, our experience tells us there needs to be enough of a difference for clients to warrant the extra steps involved in a remortgage such as the legal work.
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Product Ttansfers have been growing in use and it is not just because of affordability. There are a number of reasons. Partly, lenders have realised that they make more money if they retain clients rather than simply focusing on new business. Also, as we move to a more customer-centric environment, it is harder to justify higher rates for well-performing existing clients compared to those offered to a new borrower. As a result, the pricing of product transfers has become more competitive and in the current climate Product Transfer rates can be priced lower than can be sourced on the open market, or, so close why go through the disruption of changing? Nationwide have, for as long as I can remember, offered all rates to all borrowers and now other lenders are moving to be more competitively priced for existing customers. It is always worth taking advice, especially if your lender is Halifax or Santander who offers "bespoke" rates to existing clients. These are often bettered.
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Product transfers have increased this year, but that has mainly been due to lenders offering competitive products for exisiting customers. Even if the rates are slightly higher than the remortgage options, customers are finding the process easier and simpler rather than having to go through applications and working with the shocking 'free legals' solicitors.
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The product transfer rates offered by lenders are generally competitive. This, coupled with thorough market research, means we are generally confident in recommending these options to our clients. Staying with their current lender often proves to be a strong and advantageous choice for our clients, as it provides a straightforward, seamless, and cost-effective path to securing a new deal. Nevertheless, we remain committed to a comprehensive comparison with the wider market. While initial rate headlines may appear enticing, it is vital to consider additional factors such as arrangement fees and legal costs. In many instances, the difference in overall expenses is often marginal. In certain cases, clients may have limited options due to affordability constraints, meaning we have to focus on their current lender's offerings. Nonetheless, this approach still enables us to provide a viable solution to our clients.
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Lenders offering Product Transfers are often doing so with the most competitive rates. During the rate crisis, you'll find advice firms have been using Product Transfers more due to the fact that they can be enacted quicker than a remortgage meaning that there is less worry that a lender could pull the rate before you have tied the rate down with them for a client. It's true that there are a number of clients who are now having more trouble remortgaging due to increased affordability modelling, this is especially true for Buy to Let properties. I don't see a lack of competition problem with Product Transfers in fact we have found the reverse to be true with some great offers able to be snapped up by applicants during the rate crisis.
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Is product transfer a stalling competition?

We’ve found the opposite to be true.

Going for a product transfer can work for some, but there are limitations when you’re knocking on the same door.

With the majority of rates rising for clients, every penny counts. People are keen to explore what’s out there and in the end, they want the best financial option rather than taking the easier PT route.
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In recent months we have definitely noticed that we are completing more product transfers than we are full remortgages. There are a number of factors behind this most lenders appear to have realised that it is currently easier for them to retain business than it is to challenge for more business and with this in mind they are offering cheaper deals to their new customers than they are for new business.

The other knock on effect is the fact that with a product transfer no affordability check is required with the increased rates and the changes in affordability calculations a lot more customers are struggling to meet affordability to move to a new lender and as such a product transfer may often be the only choice that is available to them.
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We've seen a ten-fold increase in Product Transfers over the last 12 months at Altura. While difficulty in switching lenders is part of the reason, the main driver is the increasingly competitive rates lenders are offering existing clients. More and more lenders are recognising the value of retaining clients, and that allowing them to arrange via their mortgage broker isn't necessarily a barrier to doing so. The borrower then gets the best of both worlds, a competitive rate with a quick, easy process, and the comfort of knowing their broker has compared to the wider market to ensure it's the most suitable product.