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Experian and Haysto / Picnic Partnership - Is this good for the Borrower?

ended 02. December 2025

Announced last week, Experian has announced a partnership between themselves and Haysto / Picnic, integrating the analytics and data from Experian and the online technology of the broker firm brands - Press article :

https://www.experianplc.com/newsroom/press-releases/2025/experian-and-haysto-announce-new-partnership-to-deliver-an-easie

Does this deliver the right service to borrowers? Too many vested interests?

How does this impact smaller local brokers? 

With others such as Monzo and Check My File also creating tie-ups with larger broker firms, is this only going to see the big become bigger?

Your thoughts and comments please

 

4 responses from the Newspage community

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Scott Gallacher
Director at Rowley Turton
Experian’s new partnership risks blurring the vital line between an independent credit reference agency and the commercial brokers now embedded in its platform. We’ve seen before in other financial sectors that when supposedly independent organisations become too closely aligned with market participants, conflicts of interest can cause real harm and seriously erode consumer trust. People rely on Experian for impartial data, not guidance shaped by commercial partnerships. Experian should pick a lane and stick to it before confidence in the system is undermined.
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Justin Moy
Managing Director at EHF Mortgages
This is another larger broker tie-up that is designed to make it easier for the consumer to find mortgage advice, but significant numbers of borrowers will still want to use their tried and tested relationships for the most important purchase in their lives. Financial advice is still very personal, especially where there may have been some issues in the past that may influence the options open to borrowers. Whilst it is never good in the eyes of a smaller broker to see this kind of relationship, there are still many borrowers who will continue to support small businesses.
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David Stirling
Independent Financial Adviser at Mint Wealth
My concern is that this comes uncomfortably close to "conditional selling". Experian will be funnelling customers who arrive expecting an impartial credit assessment, directly to its commercial partners. We’ve already seen similar arrangements with Checkmyfile and other firms that have aligned themselves with major mortgage brokers to maximise the value of their data and customer relationships. This blurring of boundaries is inevitably going to frustrate smaller mortgage practices, as it allows the major players to partner with the very credit agencies we are required to use and potentially capture a disproportionate share of customers.
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Darryl Dhoffer
Founder at The Mortgage Geezer
The Experian-Picnic deal is a calculated assault on fair markets, not a partnership. It exploits a clear loophole in competition law, leveraging Experian's 15 million users to forge an anti-competitive choke point and ruthlessly throttle lead flow from independents.
Haysto (parent company of Picnic) , already explore exclusive tie ups with Credit Service Provider, Checkmyfile, is clearly aiming to monopolise all high-intent traffic. Is the logical, damnable next step, to launch another trading style by Haysto for exclusive access to Equifax or TransUnion with even more intent to corner the entire digital mortgage market?. This current move deliberately sabotages the foundational principles of Open Finance, data portability and consumer choice. The rules are irrelevant if regulatory inaction permits digital giants to solidify dominance and crush legitimate competition.