Copy article

Engaging with Gen Z

ended 09. February 2022

The Gen-Z generation starts with people born in 1997. So basically, the first Gen-Zers are now 25 and are heading towards their 30s.

These people are the first true digital natives and make millennials look like something out of a Charles Dickens novel. For Newspage's next article for IFA Magazine, we want to know:

  • Are Gen Z investors on your radar yet as potential clients?
  • Marketing on Facebook is fine for millennials, but you won't find many Gen-Zers — your future clients — there, so are you venturing into their digital haunts, e.g. TikTok and Snapchat?
  • Is now the time to get ahead of the curve and focus on Gen-Z investors or are you happy to focus your marketing efforts on millennials and older farts for the time being?
  • Gen-Z is all about video content. Are you investing in video and Insta reels to try and lure in younger clients? Are you doing anything at all?
  • Have you invested in any technology or platforms that will help you to connect with Gen-Z and build up a client base?

Any other thoughts, jot them down. As ever, if you're a Newspage Premium subscriber, your response will be edited by a seasoned hack (that's experienced, not rosemary and thyme).

2 responses from the Newspage community

Copy all

Copy

Adrian Kidd
Chartered Wealth Manager at EQ Financial Planning
For me, and to bridge the renowned "advice gap" I have actually undertaken a financial coaching course and will be qualified in a few months time. For younger clients I have a separate way of dealing with them which will launch later in the year; this will be more coaching and teaching people as I think the younger are very capable of doing what I do themselves; with the correct information. This will be video content and 1-2-1 sessions and will be priced more in line with their stages of life. Hourly rates are what is needed in this space and a lot of big firms just won't work in that way; you need £500k to walk in the door at a lot of firms and the younger generations don't have that yet (but they will do).
Copy

Joshua Gerstler
Chartered Financial Planner at The Orchard Practice
"We do have Gen-Z'ers as clients. Usually they are the children of other clients. We have a young team at TOPFS and so we feel we can relate well to this age group. We do not specifically market to Gen Z as we tend to focus on higher net worth more complex clients whereas the majority of Gen Z will have relatively simple financial affairs at this stage. I envisage a lot of Gen Z starting out on the robo-investment companies and coming to us when their wealth starts to grow and they need personalised advice."