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Best marketing channels 2024

ended 04. November 2024

What, during 2024 to date, have been the most powerful marketing tools for your brokerage business? How have you cut through the noise in what, after all, is a busy space? Is it by unleashing your personality via video on social media channels like TikTok and Instagram or does PPC and sponsorship/traditional advertising do the trick? Or perhaps you don't need to market as all of your business comes from referrals? Also, there appear to be a lot of people on LinkedIn who help brokers promote their businesses. If you've used any and they've really benefitted your business, tell us who they are (if you want to share that information, of course). Any insights into what channels have helped you grow your business this year, send them across. This article is for a leading trade title. Feel free to drop a link to any examples of your social media prowess.

2 responses from the Newspage community

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Ben Perks
Managing Director at Orchard Financial Advisers
You cannot beat word of mouth referrals. Look after clients, go the extra mile to help them and they will deliver the greatest marketing you could ever wish for.
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Kim McGinley
Director & Specialist Broker at VIBE Finance
Social media has honestly been a complete game changer for us. It’s free, but the trick is consistency; show up, be yourself, and people naturally start to trust you. I’m known for putting my personality out there, not holding back, and it’s been brilliant for connecting with clients who really get us. They know who they’re working with from day one, which builds that solid foundation of trust. And let’s be real, nothing beats a good word-of-mouth referral. Social media lets you build those relationships, and then the referrals follow.