"Quick thinking might suit tech, but it’s fatal for finance" warn AI and financial experts
As AI collapses the time for people and businesses to perform even complex tasks, an AI expert, Colette Mason of London-based Clever Clogs AI, has warned its speed — and our acclimatisation to that speed — has the potential to negatively impact key financial decision-making in areas such as pensions, mortgages and investments.
One broker, Harry Goodliffe, Director at HTG Mortgages, said the process is already underway: “We’re already seeing people expect complex financial decisions to be made in seconds, and that’s a problem. Mortgages, investments and big money commitments need space to breathe and our brains time to process. The faster AI pushes people to decide, the more emotional those decisions become. AI should support better thinking, not speed us into mistakes we can’t undo.”
Mason says that, thanks to neuroplasticity, every AI shortcut is subtly rewiring us, strengthening habits of speed and surface-level thinking while quietly dulling mental muscles such as patience, curiosity and deep focus — things that are often required for sensible financial decision-making.
She adds: “Here's the dangerous bit: rewired brains want to make fast financial decisions when they desperately need slow thinking. An adviser's job now includes cognitive speed governance: deliberately slowing urgent conversations and decisions down, building in reflection pauses, making "decide now" feel like the red flag it usually is. If you can't help people think slowly again, even temporarily, they'll make rapid decisions that can have disastrous consequences."
Patricia McGirr, Founder at Burnley-based Repossession Rescue Network, said quick thinking is fatal for finance: "We’re rapidly giving AI dominion over the last realm we truly own: our brains. AI is making our minds lazy, and that’s financial suicide.
"The more decisions we hand to machines, the more we lose the muscle of patience, curiosity and discernment, the very traits that protect people from poor financial choices.
“Quick thinking might suit tech, but it’s fatal for finance. Advisers now need to be speed-brakes, not accelerators. Because the real risk isn’t bad advice; it’s not thinking for yourself.”
Eamonn Prendergast, Chartered Financial Adviser at Palantir Financial Planning, agreed: "AI is speeding up key financial decisions but money needs a moment to breathe. Good advisers understand that behaviour drives financial outcomes. We’re not just number crunchers, we’re sounding boards who help clients pause before acting on emotion. In finance, wisdom still needs time to think."
Anita Wright, Chartered Financial Planner at Ribble Wealth Management, said: "AI compresses time and when you compress time, you change the mode of thinking. Much of sensible financial planning depends on slow, deliberative thinking: weighing trade-offs, checking assumptions and stress-testing plans. AI, by design, optimises for speed and fluency.
“When you put a fluent, fast-talking assistant into a domain that rewards patience, you create perfect conditions for misjudgement."
Ranald Mitchell, Director at Norwich-based Charwin Mortgages, said AI is already transforming how people approach financial decisions, including mortgages: "We’re seeing a growing expectation from borrowers for instant answers on how much they can borrow and what they’ll pay, which is fantastic progress for accessibility and transparency. But there’s a fine line between fast information and fast decisions.
"Buying a home or remortgaging is one of the most significant financial commitments most people will ever make and is a considered purchase. It still requires careful thought, reflection, and context.
“If AI conditions people to expect immediate conclusions, we could see a rise in impulsive financial behaviour that underestimates long-term consequences. The solution isn’t to slow down technology, but to embed human guidance into the process.”
Mitali Deypurkaystha, AI Strategist & Author at Newcastle upon Tyne-based Impact Icon AI warned that, in finance, cognitive outsourcing is creeping in fast.
She said: "Instant forecasts and algorithmic insights make it tempting to skip reflection and trade discernment for data. Yet, sound financial judgment depends on patience, ethics and emotional regulation.
"If we prize only speed and efficiency, we risk training our brains to skim rather than think, and investment decisions will mirror that superficiality. AI could usher in a renaissance of financial wisdom, but only if we protect the time it takes to be thoughtful.”
Daniel Wiltshire, Actuary & IFA at Bradford-on-Avon-based Wiltshire Wealth, said simply: “Big financial decisions shouldn’t be made on the hoof. Effective planning requires genuine reflection on what truly matters in life. While advisers should embrace the efficiencies AI offers, they should remain mindful of its inability to grasp the emotional and human dimensions of decision-making.”
Meanwhile, Antonia Medlicott, MD at London-based Investing Insiders, said an additional danger of AI is its ability to get things wrong: “We recently conducted research on the reliability of AI, asking a range of tools, such as ChatGPT and OpenAI, 100 finance questions across a range of personal finance topics, including savings accounts, home-buying, and retirement.
"What we found was pretty startling: from the 100 questions we asked, AI tools were correct 56% of the time, deceptive or misleading for 27%, and just plain wrong 17% of the time.
"This raises an additional concern about our reliance on AI. Not only do we need to worry about whether AI is training our brains to expect instant answers, but it's often leading us to make the wrong decisions.”










