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74 per cent of children have a say in final home moving decisions, Zoopla says

ended 13. August 2025

New research from Zoopla has revealed 74 per cent of children have a say in final home moving decisions.

The analysis also reveals that:

  • Children's influence most pronounced amongst Gen Z (40 per cent) and Millennial (32 per cent) movers, showing a clear generational shift in family decision-making
  • Men tend to be the "Home Move CEOs’, taking the lead on financial and logistical tasks like setting the budget (33 per cent versus 19 per cent of women) and negotiating the house price (36 per cent versus 20 per cent of women)
  • Women are more likely to veto a property (49 per cent  versus. 37 per cent of men), while men are more likely to make concessions on "must-haves" (31 per cent versus 25 per cent of women)
  • Men typically have a better idea when it comes to understanding a property’s value, 42 per cent versus 25 per cent of women
  • Baby boomers are the most collaborative generation, with 44 per cent reporting they equally share the decision to move, compared to 25 per cent of Gen Z and 31 per cent of Baby Boomers

Do you have experience of children being a big factor in families moving house? Or any other of the findings of the analysis above? Any thoughts welcome. Please provide video reaction as well as text reaction.

Embargoed for midnight tonight.

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1 responses from the Newspage community

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Kundan Bhaduri
Entrepreneur, Investor and Landlord at The Kushman Group
As someone who’s spent years developing and letting family homes across the South East, I am not remotely surprised that children now have a real say in where their parents move. I have watched it play out firsthand during viewings. If the little one hates the garden or the teen frowns at the bedroom WiFi signal, the deal can be dead in the water.

What’s shifted over the years is how confidently younger buyers bring their kids into the process, you know. Gen Z and Millennial parents are parenting collaboratively and buying collaboratively. Smart agents know that a quick nod to nearby pizza chains and the Roblox-ready broadband speed now gets more traction than talk about yield or resale value. It is not just mums and dads negotiating, it is six-year-olds who want a climbing frame and teenagers who care about walkable high streets and social spaces.

People buy homes not houses, and children are very much part of that equation today