has been added

Maddy Alexander-Grout Logo

Address

15 Bracken Lane, Southampton, UK

Media Pack / Portfolio

pdf

Maddy Alexander-Grout

CEO
My VIP Rewards
Maddy founded My VIP Card in 2017 after the birth of her first child, she suffered with a couple of nasty mental health conditions, but realised the more she got out of the house the better she felt. She started a parenting forum to help new parents, and quickly realised that being a new parent was expensive. She started speaking to business owners , and arranging discounts for her mummy friends, and the more she connected with her community and supported local the better she felt. She has the idea that something was needed to support local and help to champion small businesses , whilst getting people out of the house. My VIP Card was born. Maddy has a background in HR , Recruitment and Change management, employee engagement is a huge passion of hers and she wanted to use My VIP Card to help employers to reward and recognise their staff and members whilst supporting the community around them. Maddy has won 15 awards for My VIP Card in the last 4 years, been featured in The Guardian, The Financial Times, The Mirror, The Telegraph , The Metro and on BBC radio. She is a clubhouse addict, loves LinkedIn and anything small business, high street and shopping is her specialist subject.

Media Coverage

IFA Magazine

ONS report into wages and inflation - professional and scientific sectors keep pace, retail, property and finance suffer

Since May to July 2022, the professional and scientific industry has been the only one where regular wage growth (excluding bonuses) has remained higher than in

Published:

Daily Echo

‘Galloping inflation and shrinking confidence’: Businesses react to recession news

BUSINESSES face an even more challenging time after the chancellor’s autumn statement was accompanied by confirmation that a recession is under…

Published:

Daily Mail

Business owners, pensioners and families react to spring statement

Scores of cash-strapped Brits have reacted to today’s Autumn Statement as Chancellor Jeremy Hunt announced £30 billion of spending cuts and £24 billion in tax rises

Published:

Daily Mail

Ofgem raises energy price cap to eye-watering £3,549

The new cap announced by Ofgem today will come into effect for around 24million households in England, Scotland and Wales on default energy tariffs on October 1.

Published:

IFA Magazine

Inflation hits 9.4% presenting challenges for borrowers and “a catastrophe for savers” – reaction from IFAs, brokers and...

Following this morning’s inflation data, IFAs, brokers, and money coaches have reacted to its impact on savers and borrowers. Nick Lincoln, director at Watfo

Published:

WalesOnline

Brits given ‘Sunny Days’ off to stop heatwave sickies

Bosses facing an increase in sick days as the temperatures soar

Published:

Devon Live

Bosses giving Brits ‘Sunny Days’ off to stop heatwave sickies

Employers face an increase in sick days as the temperatures soar

Published:

Wealth DFM

Small business owners share their worries ahead of interest rate decision

Ahead of the Bank of England interest rate decision today - with a rate rise looking like a nailed-on certainty - 11 small business owners share their views on

Published:

BBC News

Cost of living: Consumers urged to take up workplace perks

An estimated 10 million people can access discount schemes at work but may not use them, research suggests.

Published:

Daily Mail

Firms will carry on making staff who test positive self-isolate

The Prime Minister is expected to unveil the blueprint for his ‘living with Covid’ plan in the Commons this afternoon.

Published:

Startups.co.uk

Pingdemic stalls UK economic recovery in July

Gross domestic product (GDP) is estimated to have grown by just 0.1% in July 2021. How are SMEs feeling about the announcement?

Published:

Londonlovesbusiness

8 in 10 small business owners say they are “more prepared to take risks” post pandemic

Eight in 10 small business owners (83%) say they are “more prepared to take risks” as a result of their experiences during the pandemic, according to a survey by the…

Published:

AiThority

8 in 10 Small Business Owners Say They Are More Prepared

Eight in 10 small business owners (83%) say they are “more prepared to take risks” as a result of their experiences during the pandemic,

Published:

Express.co.uk

Defaults rise as small firms are on ‘borrowed time’ - check on your pension schemes now

PENSION savings are usually built up throughout a person’s working life as employers are now required to automatically enrol eligible staff into a workplace scheme. This includes small businesses which,...

Published:

Peer2Peer Finance News

Lenders anticipate more small business defaults in second quarter

Lenders reported higher defaults among small business borrowers in the first quarter and anticipate higher defaults again in the second quarter, as the prolonged impact of the pandemic takes its toll....

Published:

Your Money

DIY and garden furniture prop up retail figures - Your Money

Retail sales volumes partly recovered in February 2021 with an increase of 2.1%, according to the Office for National Statistics (ONS).

Published:

SME Magazine

Roadmap shortcuts needed for firms on ‘borrowed time’ - SME Magazine

The April 12 date for retailers is too long to wait for most of them, according to the national discount scheme, My VIP Card. They have new data that

Published:

Yorkshire Post

UK retail sales plunged in January during lockdown

UK retail sales plunged in January as vast swathes of high street stores kept their doors shut in the latest national lockdown, according to new figures.

Published:

CityAM

January retail sales drop 8.2 per cent as third lockdown takes high street ‘to the edge of the abyss’ - CityAM

Retail sales volumes dropped by 8.2 per cent last month, compared to December, as the third national lockdown affected sales

Published: