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Aisha Hossain
Founder
Selhaya
Founded by British Muslim entrepreneur Aisha Hossain — who began her career in public policy with a background in economics — Selhaya is a London-based Maison using natural silks and heritage tailoring to quietly challenge fast fashion and the synthetic-led modestwear mainstream.
Launched in 2025, Selhaya is not just fashion — it’s ritual, remembrance, and legacy for every piece made.
Launched in 2025, Selhaya is not just fashion — it’s ritual, remembrance, and legacy for every piece made.
Media Coverage
Islam Channel
Modest luxury: One woman’s quest to build a high-end Muslim fashion house | Islam ChannelAs Muslims around the world enter the sacred days of Dhul Hijjah — the month of Hajj, sacrifice, and certainty — it’s a time to reflect not just on rituals but on values. And among many Muslim women today,...
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Birmingham Live
Little-known hack to stay cool working from home in a heatwaveThe Met Office has issued a yellow alert ahead of temperatures rising above 30C
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Retail Times
New British fashion brand, Selhaya, launches to meet growing demand for modestwearSelhaya, the first British ‘maison’ focusing exclusively on high end modest fashion, launched on Wednesday, the first day of Dhul-Hijjah, the holiest month in
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markets.businessinsider.com
Selhaya Launches Registry-Only Access For Luxury Modestwear CollectorsSelhaya is a new luxury abaya Maison redefining modestwear through spiritual depth, limited-release capsules, and registry-based access. Founded…
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