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Emma Burke
Founder
Laceeze
Emma Burke is the Founder and Managing Director of the Laceeze brand but the unrivalled success of this footwear accessory for children is more of a family affair. Her two sport loving sons’, Harrison and Morgan were integral to her growing this company and for the ongoing social media success of the brand (Gen Zs love TikTok, right!). Emma’s football mad husband Will is also keenly on the side-lines most weeks to help Emma and their boys grow the business globally.
Footie mums to product inventors
Laceeze was the original brainchild of product co-founders and mothers’, Emma Burke and Paula Henley.
On a chilly autumnal evening back in October 2016, Emma and Paula watched another exasperated parent struggle with an elastic band or a bit of gaffa tape to stop their kid’s laces coming undone during a grassroots’ football training session that both their sons were playing in. Whilst this solution did work, temporarily, they thought there must be a better long term solution for this that wouldn’t only do the trick of keeping the laces in place but something that kids would think looks cool too.
Footie mums to product inventors
Laceeze was the original brainchild of product co-founders and mothers’, Emma Burke and Paula Henley.
On a chilly autumnal evening back in October 2016, Emma and Paula watched another exasperated parent struggle with an elastic band or a bit of gaffa tape to stop their kid’s laces coming undone during a grassroots’ football training session that both their sons were playing in. Whilst this solution did work, temporarily, they thought there must be a better long term solution for this that wouldn’t only do the trick of keeping the laces in place but something that kids would think looks cool too.