Creative pioneer and innovator in the broadcast, social, and immersive installation and audience engagement space with 20+ years media industry experience. Having a niche mix of live TV programming production expertise fused with executive digital engagement, content and emerging technology understanding at an executive management level. Most recently with immersive user and fan experiences in VR, AR, Projection Mapping, Projection Domes & Holograms for breakout events and experiences. Full understanding of viewer engagement space from content ideation to delivery & analysis for propulsion of the broadcast media and live event sector. Pioneered & championed the following Broadcast/Live Event audience engagement innovations: World 1st Virtual Interactive Audience ('Saturday Night Takeaway' - ITV Studios) AI Financial Assistant Experience @ COGx - (HSBC/Marble) Global 1st Live 360º Projection Dome Experience – (Copa 90/Jaunt/Man Utd/Uber) Europe 1st Facebook Live Stream hub - Euros 2016 (Shotglass Media ) World 1st Managed Live Global Broadcast Social Vote - (The Brit Awards) World 1st Live Social Gamification TV Advert - (Years & Years/Warner Music) Europe's 1st Live Social General Election – Creative consultancy - (ITV/ITN News) World 1st 360º Sponsored Social TV Campaign - (#GoalFace, ITV Sport ) World 1st Social Dynamic Music TV Advert - (Ed Sheeran/Warner Music E4/C4 ) WINNER OF MEDIA WEEK GOLD AWARD Social TV Awards, Los Angeles, 2015/16 - Panel Judge Driven to prove & create editorial & commercial reward with social engagement in broadcast & media with unique understanding of traditional TV production values combined with viewer engagement & social interaction. Executive level relationships with production companies, broadcasters, agencies, technical 3rd parties & major social networks. I have the ability to understand how and which TV formats should be enhanced with engagement for maximum impact - importantly how interactive should enhance, not diminish viewer/fan experience. Regular thought leadership contributor to Adweek, Lost Remote, Broadcast & The Drum