has been added
Kate Nightingale
She is the Chief Behavioural Officer and Founder at Humanising Brands, a behavioural strategy, design and innovation agency. Our mission is to create a better world by making brands more HUMAN.
Throughout the years Kate worked with brands like Swarovski, Nespresso, Dowsing & Reynolds, Klarna, EE, Ocado, Harvey Nichols, Samsung, Zopa Bank, Disney, Crowd DNA as well as various start-ups and large established luxury marketplaces.
A frequent keynote speaker, conference chair and moderator, Kate has always received exceptional feedback from all organisers and attendees praising her passion, robust delivery and very inspiration and in-depth content. She is being asked to come back year on year by events like eTail and IRX and often asked to travel abroad to cover their sister events. Kate also often speaks at internal company events for brands like Nespresso and Disney.
Kate is also a lecturer in consumer psychology, consumer behaviour and customer experience at Regent’s University and London College of Fashion. Kate's insights also often appear in press titles including The Business of Fashion, Vogue, BBC News.
Media Coverage
Vistaprint Blog: Small Business Ideas & Advice from Experts
How To Increase Sales In Retail | VistaPrint Small Business TipsLooking for ideas to increase your retail sales? Find in this article creative ways to help you turn browsers into buyers and improve sales in your retail shop.
Klarna Feels: How identity impacts the way we celebrate holidays
Consumer Psychology insights determining how we celebrate festive season and gift buyingWe worked with Klarna global communications and data science teams to understand how people across 18 countries celebrate holiday season and engage in gift shopping.
The Business of Fashion
Six Fashion Careers of the FutureFrom consumer psychologists to data scientists, BoF meets fashion professionals working in “careers of the future” to learn about how their work contributes to the industry.
BBC News
Coronavirus: Five ways shopping will be different from now onShops in England are preparing to welcome customers back but what will the “new normal” look like?
Glossy
‘This isn’t the time for wild innovation’: Why nostalgic fashion is sellingIn the face of current stresses tied to the unknown, consumer interests are shifting — and many are turning toward nostalgia for a sense of comfort, normalcy and familiarity.
Vogue
Is Anonymity the New Luxury? Gen Z Says YesIn its annual report of most-wanted brands and items, The RealReal discovered a surprise: the second most in-demand brand wasn’t a brand at all—it was “unbranded” fine jewelry. That says a lot about our...
The Business of Fashion
Can Anything Shake Consumers’ Addiction to Fast Fashion?Low-cost, high-volume fashion has come under fire for its environmental impact and unethical manufacturing practices. And yet, its cheap-chic combination remains compelling to both shoppers and investors.
Marie Claire
How to uncover your christmas shopping style and personalityWhether you embrace the festive season in all its tinsel glory or dread the first moment you hear ‘All I want for Christmas is you’, everyone’s December to-do list has one thing in common: gift shopping....
Fortune
Why eco-conscious Gen Zers can’t quit SheinShein—the poster child for ultra-fast fashion—has zeroed in on a formula that’s too tempting to pass up.
Raconteur
Why retailers still don’t understand their consumers - RaconteurCustomer expectations are rising – and so are their complaints. Retailers must strengthen and understand their own proposition before meeting consumer demands
Creativebrief
BITE Founder Interview | “Don’t do one thing 100% better, do 100 things 1% better.” | CreativebriefKate Nightingale, Head Consumer Psychologist and Founder of Style Psychology on the power of human centric marketing.
The Business of Fashion
The Marketing Challenge Behind Schiaparelli’s Fur Faux PasThe brand’s hyperrealistic (but fake) animal heads sparked outrage this week, highlighting the increasingly delicate balance brands must strike between provocative marketing and shifting consumer values.
The Business of Fashion
Reimagining the Returns Process to Unlock GrowthBoF sits with Andrew Pease, senior growth director at Happy Returns, and consumer psychologist Kate Nightingale, to hear how companies can transform returns from customer pain point to growth opportunity.