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At the end of 2019 Kate founded a new non-alcoholic cocktails brand: Highball Cocktails. The brand now exports to 16 countries around the world, has won Great Taste Awards and sold over 3/4 million bottles worldwide. The company is based in the New Forest, Hampshire, UK. Kate was recently listed in the Top 100 female entrepreneurs by Small Business Britain. Kate is a career brand strategist who has worked with leading international FMCG companies including Kellogg’s, Unilever and Mars. Formerly Global Account Director at Clear Ideas (part of M&C Saatchi Group), Kate has led brand creation and launch programmes around the world. 

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Kate Johnson

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<h2>Kate Johnson, from the New Forest, has been named as one of the UK’s most inspirational and dynamic female entrepreneurs by the f:Entrepreneur ‘#ialso100’ campaign.&nbsp;</h2>Kate who founded <a target="_blank" rel="noopener noreferrer" href="https://www.highballcocktails.com">Highball Cocktails</a>, a brand of non-alcoholic cocktails at the end of 2019, was named alongside 99 other female entrepreneurs from across the country, as part of the campaign to celebrate the multi-achievements of women running businesses in the UK today. Now in its fifth year, the growing campaign attracted a record number of applications for this year’s ‘#ialso100’ line-up. Delivered by Small Business Britain – the leading champion of small businesses in the UK - f:Entrepreneur was launched in 2017 to highlight the stories of amazing female business owners and help provide inspiration and role models across the wider small business community. Now in its fifth year, the campaign offers a host of events and training and networking opportunities to boost skills, capability and confidence.&nbsp; The f:Entrepreneur ‘#ialso100’ line-up particularly sets out to showcase trailblazing female founders who lead businesses alongside a roster of other responsibilities, such as volunteering, mentoring and community support. Many of the businesses featured in this year’s campaign also demonstrate a huge commitment to the environment by championing sustainability. Kate Johnson commented: &nbsp;<blockquote>It’s such an honour to appear in this list alongside 99 inspirational female entrepreneurs. Launching a non-alcoholic drinks brand just before the pandemic was a challenge, but the business is flourishing and we are seeing huge demand for great-tasting alcohol-free alternatives. I’ve always been passionate about supporting other women in business and life in general and I’m thrilled to be joining this group in 2022."</blockquote>

New Forest business owner named one of the UK's top 100 inspirational  female entrepreneurs

At the end of 2019 Kate founded a new non-alcoholic cocktails brand: Highball Cocktails. The brand now exports to 16 countries around the world, has won Great Taste Awards and sold over 3/4 million bottles worldwide. The company is based in the New Forest, Hampshire, UK. Kate was recently listed in the Top 100 female entrepreneurs by Small Business Britain. Kate is a career brand strategist who has worked with leading international FMCG companies including Kellogg’s, Unilever and Mars. Formerly…

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Highball Cocktails

Media coverage of Kate Johnson