Elizabeth Jones

Elizabeth Jones has owned and run Natural for Baby since 2017, prior to 2017, she was a Franchisee of a brand that sadly went into Liquidation. Elizabeth had to decide if to give up all that she had worked towards or to change things around and keep going! Keep going is exactly what she did, continuing to rent the shop unit, keeping the ethos of what the shop had been about (from when she was a Franchisee) and continuing to grow her customer base in the shop, just solo this time!