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Everyone needs an Angel

SAM
noun  UK  ? /sæm
MavHERick, disruptor, tea addict, easily bribed with cake, chief ideas officer, seeks therapy through sailing and gin, passionate about others success, cycling proficiency and very proud Mum.
Dorset born and bred, Sam has been in business since 2002. Her group of companies provides employment for just over 50 people, includes a FinTech start up aligned with a high street bank and a Top 100 franchise.


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Samantha Acton

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Bournemouth-headquartered domestic cleaning franchise, <a target="_blank" rel="noopener noreferrer" href="https://domestic-angels.com/">Domestic Angels</a>, which operates across Dorset, has outscored Apple and Microsoft when it comes to customer service.The company invited hundreds of its customers to anonymously rate the housework of its entire franchise network to establish how likely they are to recommend the service.Using the globally recognised business rating system, <a target="_blank" rel="noopener noreferrer" href="https://customer.guru/">Net Promotor Score</a>, Domestic Angels scored a 60, higher than global brands such as Apple and Microsoft.On the Net Promotor Score system, scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.Samantha Acton, founder of the Dorset-based domestic cleaning brand, said the following of the company's score:<blockquote>To score an average of 60 across the group is an incredible achievement and a perfect reflection of our focus on the customer experience. To get a better score than two global brands like Microsoft and Apple is the icing on the cake.</blockquote>Samantha also said Domestic Angels has seen a 25% increase in customers since the start of the pandemic, as people place more value on how they spend their time. Because of this, the company is actively seeking new franchisees to accommodate its growth.<blockquote>People are securing help in the home in order to buy ‘time’ that they have come to value more than ever during the past 18 months.</blockquote><figure class="image"><img src="https://s3.eu-central-1.amazonaws.com/newspage.com-staging/company/674/images/46347f684c7017e91c3e3253779a1fbaba551c9c28e6904f52347118bcece116dc56a636de88916854a8289a3fc310c19d64cdeda00f62cf3307336c1fee6dbd.jpeg"><figcaption>Samantha Acton, Domestic Angels</figcaption></figure>

Apple and Microsoft outscored by Domestic Angels 

FOR IMMEDIATE RELEASEBournemouth-headquartered domestic cleaning franchise, <a target="_blank" rel="noopener noreferrer" href="https://domestic-angels.com/">Domestic Angels</a>, which operates across Dorset, has seen a significant 25% increase in customers since the start of the pandemic.It also says the average age of its customers has fallen sharply, with a far greater percentage of its post-pandemic customers aged 25-35. The vast majority of its pre-pandemic customer base was aged 35+.Domestic Angels founder, Samantha Acton, says the primary reason for the increase in new customers has been the importance people are putting on quality time — a shift in values brought on by the pandemic. She says:<blockquote>The lockdowns of the past 18 months, while traumatic in many ways, have enabled millions of people, often for the first time in their lives, to get off the hamster wheel and take stock. People's priorities have changed drastically and we've become more aware than ever of the importance of quality time with family and friends. Having a cleaner is also no longer a luxury of age, as far more of our customers are now in their twenties."&nbsp;</blockquote>Domestic Angels asks all its new customers about why they are seeking help at home and many have said they are planning to eat out less in future, or buy a slightly cheaper car or holiday, in order to cover the cost of home cleaning. This in turn gives them more time to spend on the things they enjoy doing.

Dorset-based domestic cleaning franchise sees customer base grow by 25% due to COVID-19 value shift

SAM noun UK ? /sæm MavHERick, disruptor, tea addict, easily bribed with cake, chief ideas officer, seeks therapy through sailing and gin, passionate about others success, cycling proficiency and very proud Mum. Dorset born and bred, Sam has been in business since 2002. Her group of companies provides employment for just over 50 people, includes a FinTech start up aligned with a high street bank and a Top 100 franchise.

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