Daniel Grimes

Daniel Grimes is the founder of ScentVerdict (scentverdict.com), the UK's independent perfume verdict and discovery platform, launched March 2026. A software engineer by background, he built the site's composition-based scent-matching engine and ScentArt, a system that generates a unique visual for every fragrance from its scent profile. ScentVerdict covers 28,835 perfumes across 1,671 brands, ranks UK retailers by lowest landed price (never by commission), and maps 4,309 dupe relationships. Available for comment on fragrance trends, dupes and budget beauty, and UK perfume pricing.