Colette Mason

AI Ethics Consultant
Clever Clogs AI
Colette Mason focuses on the AI that neither the doomers nor boosters talk about.

She had her first tech job at 14, then supported mission-critical IT systems for investment banks, the Metropolitan Police, London Underground, and UK government agencies. Systems where failure had consequences.

That background shapes how she thinks about AI now. Not as a product to sell, but as a tool under scrutiny, in a public conversation too often dominated by people who've never built anything.

She understands the tech, the commercial incentives, and the human and environmental cost when all three collide.

Colette runs her Clever Clogs AI consultancy, covering AI industry news through her writing and toolkits. Her focus: what's actually happening vs what's being sold, hyped, and battled with, plus who pays the price when those three converge.

Author of Ditch Rework Build Teamwork: 10 AI Principles to Fix the Friction and Build a Trusted AI Assistant

Available for commentary on: AI hype vs delivery · who benefits when AI governance fails · why enterprise discipline matters in the AI era · the human cost of badly designed AI systems · ethics that go beyond compliance theatre
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London, UK

Media Pack / Portfolio

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Media Coverage

Wales Online

New Argos warning that shoppers urgently need to know

Argos customers have received a warning

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Daily Mirror

New Argos ‘essential’ warning to customers

Customers have been given an important warning

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HR Magazine

AI can create jobs, says Invest NI boss

"AI can actually create jobs," the chief executive of Northern Ireland’s economic development agency, Invest NI, told the BBC last week, after announcing a £1.5m investment to create new AI jobs, on 10...

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Bristol Live

New Argos warning that shoppers need to know

Experts are urging Argos customers to be vigilant

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HR Magazine

Ford rehires workers after AI deployment fail

Ford has rehired experienced human engineers to fix costly quality issues following a failed AI rollout, The Times reported on Monday (29 June).

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Daily Mirror

HMRC rule change ‘legal requirement’ started in April ‘many unaware’

There’s no choice and more people will be affected over the next two years

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FT Adviser

ChatGPT adviser switch a ‘wake-up call’

Advisers have warned that a recent case of a client switching allegiance on a ChatGPT recommendation was a “wake-up call” for those practising “portfolio reporting” as opposed to meaningful client engagement.

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My London

World Cup football fans given a new £150 risk warning

New research suggests thousands of Britons are already victims

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Wales Online

World Cup football fans given a new £150 risk warning

New research suggests thousands of Britons are already victims

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Small Business

Small firms have to report profit and loss from 2028

Small and micro businesses will be required to file profit and loss (along with other accountancy changes). Here’s what we know so far

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FT Adviser

Small firms must report accounts to Companies House from 2028

Small companies will have to file accounts of profits and losses under changes announced by the government on Tuesday (June 9).

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FT Adviser

Firms risk failure over AI costs

Industry experts have warned that a failure to understand the “true cost” of

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British Brief

AI Investment Warnings: Experts Warn Against ‘Dangerous Path’

Experts warn that using AI for investment decisions is a ‘dangerous path’ as it sounds plausible but not accurate. They recommend keeping a ‘human in the loop’.

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UK Sustainable Business News

Data centre the size of 15,840 Tesco Extras should have Brits “worried” about UK’s AI Growth Zones

THE approval of a mega AI-data centre in the US that will be the size of 15,840 Tesco Extras should have Brits worried about the environmental impact of increasingly large data centres being built in the...

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Healthcare Newsdesk

Ai Experts raise concerns about clinical guidance on AI-hallucinated research

AI experts have warned there is a risk doctors and specialists could soon be offering clinical guidance based on AI-hallucinated studies following a worrying revelation, in one of the world’s most respected…

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AOL

New AI data center will produce 23 atomic bombs’ worth of heat a day, claims professor - AOL

There are plans to build an AI data center in Box Elder County, Utah, which has a number of people concerned, including experts and local residents.

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HR Magazine

Met Police admits using AI to monitor staff - HR Magazine

Metropolitan Police leaders at Scotland Yard have admitted to using AI to monitor staff behaviour and performance, prompting criticism from the Police Federa…

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Birmingham Live

Digital ID slammed as ‘dark day’ in British politics after King’s Speech

The system will “modernise how citizens interact with public services”

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Business Matters

BADR hike branded a ‘tax-grabbing assault’ as Britain’s founders eye the exit

Founders and advisers warn the latest hike in Business Asset Disposal Relief to 18% is squeezing entrepreneurs and pushing Britain’s homegrown talent abroad.

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Daily Express

Urgent alert as ‘four in five would trust AI with personal data’

Giving it the keys is asking for trouble

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Sky News

The 'car wash test' you can use to spot AI scam

Scammers are increasingly deploying AI to steal money as bots are rapidly improving at imitating real humans such as relatives in phone calls or over texts.

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Wales Online

Three text messages ‘could empty your bank account’

People are being told what to look for

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Daily Express

Phrase you can use to tell you if your genuine sounding caller is AI

Experts warn that fraudsters are now deploying artificial intelligence on an ‘industrial scale’

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Business Matters

Government’s £100m pledge for innovators dismissed as a drop in the ocean after £25bn National Insurance raid

The government has announced £100m in new investment for start-ups and scale-ups through expanded EIS, VCT and EMI schemes, but business leaders say established firms paying higher National Insurance are...

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Daily Mirror

Key signs to look out for as Brits may have bank accounts emptied

People are being urged to look out for three warning signs

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Express.co.uk

Three text messages that could empty your bank account

Experts are warning that just three types of message could be enough to empty your bank account

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Express.co.uk

Huge new HMRC change set to impact 2 million Brits

The change will help to modernise tax filing in the UK.

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HR Magazine

C-suite leaders lack AI competency, survey suggests - HR Magazine

The vast majority (93%) of C-suite leaders have made decisions based on AI outputs generated from inaccurate data, according to survey findings published yesterday (27 January) by the talent advisory firm...

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Freelance Informer

Making Tax Digital 2026: Mandatory £50k Thresholds And New 5-Filing Rules For Sole Traders, Landlords & Directors

Making Tax Digital (MTD) for Income Tax becomes mandatory on 6 April 2026 for anyone with a qualifying income over £50,000.

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Surrey Live

TV licence fee ‘similar’ to Amazon and Netflix - full comparison

The BBC TV licence fee will rise within a few weeks - and many analysts are complaining about the cost

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