We love our beach are all about … the beach. Think about it. What a great place. We are a positive start-up brand evoking happy memories of the beach that we’ve all forged with the ones we love. We celebrate the benefits of the beach in physical and mental health terms. And the oceans’ importance is clear - they cover 70% of the planet and play a vital role in carbon sequestration, sustaining marine habitats and benefiting human life. So our products are sustainable, made from either certified organic cotton (recyclable with a £5 store credit), reclaimed plastic fishing nets (without the fishy bits!) or sustainable silicone and we aim to give 10% of profits to beach and marine conservation. Well, you can’t have fun on the beach if it isn’t clean and safe, can you? On a finer point, we are not activists, preferring a positive message as our mantra. We aim to build a community and get people thinking positively, smiling and visiting the beach more. ‘Sea’s the day, you might say.

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Gusty Squalls aka Andy

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