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Iain Gibbons

Vida Homeloans
More than ever before, borrowers need a lender that will react and respond when they are faced with financial complexity. Vida is the mortgage lending specialist with a clear focus on helping more customers in their home ownership journey, unravelling complex situations, and making the process clear and simple.

Working exclusively with expert intermediary partners, Vida combines cutting-edge technology with skilled and caring people to deliver an efficient and differentiated customer experience. With over 11,000 customers we have lent over £2.1bn since our launch in 2015, but we want to do more. By continuing to invest in technology, people, and process to ensure we deliver a market leading proposition that helps more people with a wider range of home buying needs.

We are flexible and efficient; we cut through complexity and never accept second best.
At Vida, we always keep our promises, what you see is what you get, and it will never change. Put simply, Vida helps those who are typically ignored by high street banks to get life moving.

Media Coverage

Mortgage Solutions

Around three quarters of key workers fear owned-homes out of reach – Vida Homeloans - Mortgage Solutions

Nearly three quarters, 74 per cent, of key workers don’t think they will ever own their own home or get a mortgage due to increasing house prices and the rising cost of living.

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Mortgage Professional

Vida refreshes brand and extends product offering

The lender said the changes reflect its aim to provide brokers and their clients with solutions to meet complex needs.

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Mortgage Professional

Vida refreshes brand and extends product offering

The lender said the changes reflect its aim to provide brokers and their clients with solutions to meet complex needs.

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Mortgage Strategy

Vida changes income requirements for contractors | Mortgage Strategy

Vida Homeloans has updated its criteria for borrowers who are contractors, including enhancing affordability and moving income requirements from two years to one year. The changes, which aim to broaden...

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Mortgage Strategy

Vida makes changes to resi products and criteria | Mortgage Strategy

Vida has announced changes to its residential range as well as a number of criteria enhancements in response to market changes and feedback from intermediary partners and their clients. The changes include...

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Mortgage Strategy

Vida appoints Cunliffe as key account manager | Mortgage Strategy

Vida has named Darren Cunliffe as key account manager for the North. Cunliffe joins with experience in business development, having recently spent almost 10 years as a building development manager at Nationwide...

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Mortgage Strategy

Vida launches V Club to boost market options | Mortgage Strategy

Specialist lender Vida has launched its exclusive V Club, which it says will provide members with debate, events, and marketing support. It says the body, which met an event in London yesterday morning,...

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